The scope of advertising restrictions varies considerably between countries. Some prohibit advertising across all media, while others permit limited forms of advertising, such as point-of-sale displays, trade publications or communications directed at adult consumers. In many jurisdictions, restrictions also apply to sponsorship, promotion and digital marketing.

78 countries currently regulate the advertising of nicotine vapes (e-cigarettes).

They are:

Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, East Timor, Ecuador, El Salvador, Estonia, Ethiopia, Fiji, Finland, France, Gambia, Georgia, Germany, Greece, Honduras, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Ivory Coast, Jordan, Latvia, Lithuania, Luxembourg, Maldives, Malta, Mexico, Nepal, Netherlands, New Zealand, Norway, Palau, Panama, Philippines, Poland, Portugal, Romania, San Marino, Saudi Arabia, Senegal, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Tajikistan, Thailand, Togo, Turkey, Turkmenistan, Ukraine, United Kingdom, Vietnam,