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Smoking, vaping, HTP, NRT and snus in Bulgaria

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  2. Global Smoking and Tobacco Harm Reduction Database
  3. Smoking, vaping, HTP, NRT and snus in Bulgaria
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Bulgaria Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT
Bulgaria Background
Profile
Bulgaria Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT

37% of the adult population are current smokers

There are approximately 2.1 million current smokers in Bulgaria

Country profile
Data sourced: 2023.   Page updated: 2025-01-07

Smoking in Bulgaria

The prevalence of current smokers in the general population in Bulgaria was the same (at 36%) in 2017 as the prevalence in 2006 (36%). Prevalence has fluctuated only very slightly during this period. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.

14,114

Deaths

14114 people in Bulgaria die from tobacco smoking-related diseases each year.

1.5 million €

Market size of NRT.

Estimated NRT market size is 1.5 million €.

Details & datasheet on smoking in Bulgaria

Nicotine Vaping Devices

in Bulgaria

Bulgaria abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes that contain nicotine are regulated by Decree 89 (to Promulgate the Law on Amending and Supplementing the Law on Tobacco and Tobacco Products), and non-nicotine products are regulated as consumer products. E-cigarettes are regarded as "tobacco-related" rather than tobacco products as such, and are treated more leniently than tobacco. For example: vaping is allowed in areas where smoking is banned; product notification is free-of-charge; and there is no taxation on e-cigarettes. However, distance sales of e-cigarette products are banned.

Details & datasheet on vaping in Bulgaria

Heated Tobacco Products

in Bulgaria

Advertising of HTP is allowed.

Details & datasheet on HTP in Bulgaria

Nicotine Replacement Therapy

in Bulgaria

In Bulgaria you don't need a prescription to purchase NRT.

Details & datasheet on NRT in Bulgaria

Snus

in Bulgaria

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.

Details & datasheet on snus in Bulgaria

Pouches

in Bulgaria

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper

Details & datasheet on pouches in Bulgaria

Top Stories from Bulgaria

June 10, 2025 by clearingtheair.eu

Story

Bulgaria’s blanket ban on vapes awaits Brussels approval

Bulgaria is considering a full ban on all vapes pending approval from Brussels, sparking …

Regions: Europe Bulgaria

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The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.
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