Data sourced:
2023.
Page updated:
2026-08-10
Bulgaria abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes that contain nicotine are regulated by Decree 89 (to Promulgate the Law on Amending and Supplementing the Law on Tobacco and Tobacco Products), and non-nicotine products are regulated as consumer products. E-cigarettes are regarded as "tobacco-related" rather than tobacco products as such, and are treated more leniently than tobacco. For example: vaping is allowed in areas where smoking is banned; product notification is free-of-charge; and there is no taxation on e-cigarettes. However, distance sales of e-cigarette products are banned.
Prevalence
66,813
1
2021
| Year | Value | Reference/Comment |
|---|---|---|
| 2021 | 1.14% | 2A |
| 2023 | 3% | 2B |
| 2023 | 3% | 2C |
References:
- European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
- European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
- Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
86,110
3
A
2023
References:
- European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
- Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
- E-cigarettes with nicotine World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- E-cigarettes with nicotine
Product promotion
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | No | |
| 2020 | No | 1A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Yes
1
2020
Yes
A
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Comments:
- Allowed or banned at place of sale or allowed or banned in all media.
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Allowed | 1A |
| 2020 | Allowed | 1B |
References:
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Yes
2
Yes
2
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Availability
Yes
1
2020
Yes
1
2020
Yes
Yes
No
Yes
Yes
Yes
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Regulations and restrictions
YES
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | YES | 1A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | YES | 1A A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Comments:
- “Това изделие съдържа никотин, който води до силно пристрастяване. Не се препоръчва за употреба от непушачи” (‘This product contains nicotine which is a highly addictive substance. It is not recommended for use by nonsmokers’).
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | Yes: 18 years | 1A |
| 2020 | Yes: 18 years | 1B |
References:
- https://ec.europa.eu/health/tobacco/products/revision_en
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2020 | 20mg/mL | 1A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | NO | |
| 2020 | YES | 1A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | 10mL | 1A |
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
References:
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Comments:
- “Това изделие съдържа никотин, който води до силно пристрастяване. Не се препоръчва за употреба от непушачи” (‘This product contains nicotine which is a highly addictive substance. It is not recommended for use by nonsmokers’).
Perception of harm
39%
1
A
2017
16%
1
A
2017
45%
1
A
2017
References:
- Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
- Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 45% - YES, 16% - NO, 39% DON'T KNOW
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