Briefing Papers


How snus is replacing smoking in Norway: a revolution led by consumers and product innovation

While Sweden recently became the first smokefree country, its neighbour, Norway, is also experiencing plummeting smoking rates. This Briefing Paper explores why so many Norwegians have switched from deadly cigarettes to much safer snus.

English 477 Web page

Pro-consumer laws and an endorsement for vaping: why smoking is disappearing in Aotearoa New Zealand

This Briefing Paper tells the story of Aotearoa New Zealand's rapid and growing embrace of vaping, providing another important case study showcasing the potential of tobacco harm reduction to help bring down smoking rates.

English 887 Web page

A smokefree UK? How research, policy and vapes have cut smoking rates

The number of people who vape in the United Kingdom is soon set to exceed the number who smoke for the first time. This Briefing Paper explores the United Kingdom’s progress towards becoming smokefree, highlighting both the successes and the challenges.

English 2282 Web page
English 723 PDF Document
German 551 PDF Document
Polish 499 PDF Document
Portuguese 475 PDF Document
Spanish 495 PDF Document
Swahili 508 PDF Document
Russian 60 PDF Document

Smoking and vulnerable populations: supporting smoking cessation and tobacco harm reduction in social work

Social workers build relationships with individuals who are often from marginalised or vulnerable communities where smoking rates are disproportionately high. This Briefing Paper calls for tobacco harm reduction to become more integrated into their work to reduce the harms from smoking.

English 3732 Web page
English 1755 PDF Document
Arabic 1727 PDF Document
Chinese (Mandarin) 2507 PDF Document
French 1985 PDF Document
German 1773 PDF Document
Hindi 1198 PDF Document
Indonesian 1620 PDF Document
Japanese 1651 PDF Document
Polish 1656 PDF Document
Russian 1615 PDF Document
Spanish 1738 PDF Document
Swahili 1632 PDF Document

Cigarette sales halved: heated tobacco products and the Japanese experience

In the ten years following the introduction of heated tobacco products to Japan, sales of cigarettes have fallen by 52% in Japan. This Briefing Paper explores some of the factors that have helped bring about this startling decline alongside the rapid growth of heated tobacco products.

English 4818 Web page
English 1929 PDF Document
Arabic 1721 PDF Document
Chinese (Mandarin) 2589 PDF Document
French 1703 PDF Document
German 1785 PDF Document
Hindi 1766 PDF Document
Indonesian 1911 PDF Document
Japanese 1916 PDF Document
Polish 1792 PDF Document
Russian 1727 PDF Document
Spanish 2126 PDF Document
Swahili 1759 PDF Document

Tobacco harm reduction and people experiencing homelessness – a UK perspective

With such high smoking rates among people who experience homelessness or rough sleeping in the UK, this Briefing Paper looks at the potential for tobacco harm reduction to help reduce the health inequalities seen in this vulnerable population.

English 4260 Web page
English 2355 PDF Document
Chinese (Mandarin) 2775 PDF Document
French 2217 PDF Document
Portuguese 2294 PDF Document
Russian 1866 PDF Document
Spanish 2296 PDF Document

Tobacco harm reduction consumer advocacy organisations

Tobacco harm reduction consumer advocacy organisations play a vital role in maintaining access to safer nicotine products around the world. Here we explore the development, role and importance of these grassroots groups.

English 3737 Web page
English 1432 PDF Document
Arabic 2092 PDF Document
Chinese (Mandarin) 2215 PDF Document
French 2303 PDF Document
German 2188 PDF Document
Hindi 1942 PDF Document
Indonesian 2074 PDF Document
Japanese 2058 PDF Document
Polish 2046 PDF Document
Portuguese 1804 PDF Document
Russian 2033 PDF Document
Spanish 2012 PDF Document
Swahili 1910 PDF Document


The Framework Convention on Tobacco Control (FCTC) and the Conference of the Parties (COP): an explainer (updated April 2023)

With the Tenth Meeting of the Conference of the Parties (COP) to the Framework Convention on Tobacco Control (FCTC) taking place in November 2023, here's our updated guide to explain how the meeting works. Scroll down to access this document in multiple languages.

English 3080 Web page
English 2049 PDF Document
Arabic 1405 PDF Document
Chinese (Mandarin) 2010 PDF Document
French 1543 PDF Document
German 1560 PDF Document
Hindi 1397 PDF Document
Indonesian 1527 PDF Document
Japanese 1577 PDF Document
Polish 1692 PDF Document
Portuguese 1613 PDF Document
Russian 1545 PDF Document
Spanish 1951 PDF Document
Swahili 1422 PDF Document

What are nicotine pouches?

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Here we provide an introduction to the tobacco harm reduction potential of this category.

English 3595 Web page
English 1050 PDF Document
French 602 PDF Document
German 1200 PDF Document
Indonesian 1033 PDF Document
Polish 1332 PDF Document
Portuguese 751 PDF Document
Russian 980 PDF Document
Swahili 708 PDF Document

The Global State of Tobacco Harm Reduction 2022: The Right Side of History

This Briefing Paper summarises The Global State of Tobacco Harm Reduction 2022: The Right Side of History, which charts the history of tobacco harm reduction to date, and considers the future for a strategy that could end smoking.

English 1463 Web page
English 1281 PDF Document
Arabic 1364 PDF Document
Chinese (Mandarin) 1587 PDF Document
French 1139 PDF Document
German 1069 PDF Document
Hindi 967 PDF Document
Indonesian 996 PDF Document
Japanese 1226 PDF Document
Polish 1011 PDF Document
Portuguese 1056 PDF Document
Russian 1018 PDF Document
Spanish 1060 PDF Document
Swahili 1086 PDF Document

What is snus?

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes, but what is it and why is it considered a safer nicotine product? This Briefing Paper aims to provide the answers.

English 1766 Web page
English 1120 PDF Document
Arabic 2354 PDF Document
Chinese (Mandarin) 4112 PDF Document
French 1107 PDF Document
German 1318 PDF Document
Hindi 599 PDF Document
Indonesian 1501 PDF Document
Japanese 1016 PDF Document
Polish 1476 PDF Document
Portuguese 1390 PDF Document
Russian 1227 PDF Document

Tobacco harm reduction in Sub-Saharan Africa

With the number of tobacco users across the continent set to rise by 2025, we look at the current state of tobacco harm reduction in the region, assessing the progress made so far and the obstacles preventing greater adoption of safer nicotine products.

English 1198 Web page
English 947 PDF Document
Arabic 1064 PDF Document
French 1009 PDF Document
Swahili 889 PDF Document

The right to health and the right to tobacco harm reduction

Tobacco harm reduction is not only a potentially life-saving public health intervention for the world’s 1.1 billion smokers, it's also supported by international human rights law. Here we make the case for promoting tobacco harm reduction as a health rights issue.

English 1627 Web page
English 972 PDF Document
Arabic 1054 PDF Document
Chinese (Mandarin) 1156 PDF Document
French 1211 PDF Document
German 1087 PDF Document
Indonesian 1104 PDF Document
Japanese 949 PDF Document
Polish 1000 PDF Document
Portuguese 1026 PDF Document
Russian 951 PDF Document
Spanish 1143 PDF Document
Swahili 1021 PDF Document

What is Tobacco Harm Reduction?

Tobacco harm reduction is a potentially life-saving intervention for millions of people across the world who use high-risk tobacco products, offering them the chance to switch to a range of safer nicotine products. Here, we provide a detailed introduction to the principles, history and evidence for this vital public health strategy.

English 3859 Web page
English 1661 PDF Document
Arabic 1810 PDF Document
Chinese (Mandarin) 2904 PDF Document
French 1690 PDF Document
German 1694 PDF Document
Hindi 1501 PDF Document
Indonesian 1742 PDF Document
Japanese 1550 PDF Document
Polish 1398 PDF Document
Portuguese 1522 PDF Document
Russian 1651 PDF Document
Spanish 2050 PDF Document
Swahili 2488 PDF Document