Briefing Papers


How snus is replacing smoking in Norway: a revolution led by consumers and product innovation

While Sweden recently became the first smokefree country, its neighbour, Norway, is also experiencing plummeting smoking rates. This Briefing Paper explores why so many Norwegians have switched from deadly cigarettes to much safer snus.

English 1158 Web page

Pro-consumer laws and an endorsement for vaping: why smoking is disappearing in Aotearoa New Zealand

This Briefing Paper tells the story of Aotearoa New Zealand's rapid and growing embrace of vaping, providing another important case study showcasing the potential of tobacco harm reduction to help bring down smoking rates.

English 1215 Web page
English 58 PDF Document
Spanish 58 PDF Document

A smokefree UK? How research, policy and vapes have cut smoking rates

The number of people who vape in the United Kingdom is soon set to exceed the number who smoke for the first time. This Briefing Paper explores the United Kingdom’s progress towards becoming smokefree, highlighting both the successes and the challenges.

English 2557 Web page
English 943 PDF Document
German 808 PDF Document
Polish 750 PDF Document
Portuguese 739 PDF Document
Spanish 740 PDF Document
Swahili 735 PDF Document
Russian 334 PDF Document
French 175 PDF Document

Smoking and vulnerable populations: supporting smoking cessation and tobacco harm reduction in social work

Social workers build relationships with individuals who are often from marginalised or vulnerable communities where smoking rates are disproportionately high. This Briefing Paper calls for tobacco harm reduction to become more integrated into their work to reduce the harms from smoking.

English 4057 Web page
English 2163 PDF Document
Arabic 2119 PDF Document
Chinese (Mandarin) 3221 PDF Document
French 2446 PDF Document
German 2215 PDF Document
Hindi 1616 PDF Document
Indonesian 2062 PDF Document
Japanese 2045 PDF Document
Polish 2061 PDF Document
Russian 2002 PDF Document
Spanish 2154 PDF Document
Swahili 2090 PDF Document
Portuguese 190 PDF Document

Cigarette sales halved: heated tobacco products and the Japanese experience

In the ten years following the introduction of heated tobacco products to Japan, sales of cigarettes have fallen by 52% in Japan. This Briefing Paper explores some of the factors that have helped bring about this startling decline alongside the rapid growth of heated tobacco products.

English 5077 Web page
English 2079 PDF Document
Arabic 1901 PDF Document
Chinese (Mandarin) 3029 PDF Document
French 1890 PDF Document
German 1939 PDF Document
Hindi 1969 PDF Document
Indonesian 2203 PDF Document
Japanese 2130 PDF Document
Polish 1948 PDF Document
Russian 1905 PDF Document
Spanish 2425 PDF Document
Swahili 2003 PDF Document

Tobacco harm reduction and people experiencing homelessness – a UK perspective

With such high smoking rates among people who experience homelessness or rough sleeping in the UK, this Briefing Paper looks at the potential for tobacco harm reduction to help reduce the health inequalities seen in this vulnerable population.

English 4499 Web page
English 2463 PDF Document
Chinese (Mandarin) 2970 PDF Document
French 2343 PDF Document
Portuguese 2392 PDF Document
Russian 1975 PDF Document
Spanish 2393 PDF Document

Tobacco harm reduction consumer advocacy organisations

Tobacco harm reduction consumer advocacy organisations play a vital role in maintaining access to safer nicotine products around the world. Here we explore the development, role and importance of these grassroots groups.

English 3865 Web page
English 1531 PDF Document
Arabic 2192 PDF Document
Chinese (Mandarin) 2329 PDF Document
French 2394 PDF Document
German 2265 PDF Document
Hindi 2070 PDF Document
Indonesian 2197 PDF Document
Japanese 2154 PDF Document
Polish 2120 PDF Document
Portuguese 1898 PDF Document
Russian 2135 PDF Document
Spanish 2097 PDF Document
Swahili 1990 PDF Document


The Framework Convention on Tobacco Control (FCTC) and the Conference of the Parties (COP): an explainer (updated April 2023)

With the Tenth Meeting of the Conference of the Parties (COP) to the Framework Convention on Tobacco Control (FCTC) taking place in November 2023, here's our updated guide to explain how the meeting works. Scroll down to access this document in multiple languages.

English 3231 Web page
English 2144 PDF Document
Arabic 1544 PDF Document
Chinese (Mandarin) 2232 PDF Document
French 1674 PDF Document
German 1735 PDF Document
Hindi 1499 PDF Document
Indonesian 1689 PDF Document
Japanese 1715 PDF Document
Polish 1861 PDF Document
Portuguese 1742 PDF Document
Russian 1714 PDF Document
Spanish 2086 PDF Document
Swahili 1536 PDF Document

What are nicotine pouches?

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Here we provide an introduction to the tobacco harm reduction potential of this category.

English 4199 Web page
English 1166 PDF Document
French 695 PDF Document
German 1420 PDF Document
Indonesian 1176 PDF Document
Polish 1848 PDF Document
Portuguese 987 PDF Document
Russian 1122 PDF Document
Swahili 824 PDF Document
Spanish 94 PDF Document

The Global State of Tobacco Harm Reduction 2022: The Right Side of History

This Briefing Paper summarises The Global State of Tobacco Harm Reduction 2022: The Right Side of History, which charts the history of tobacco harm reduction to date, and considers the future for a strategy that could end smoking.

English 1563 Web page
English 1367 PDF Document
Arabic 1449 PDF Document
Chinese (Mandarin) 1732 PDF Document
French 1232 PDF Document
German 1182 PDF Document
Hindi 1059 PDF Document
Indonesian 1104 PDF Document
Japanese 1344 PDF Document
Polish 1109 PDF Document
Portuguese 1163 PDF Document
Russian 1123 PDF Document
Spanish 1162 PDF Document
Swahili 1195 PDF Document

What is snus?

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes, but what is it and why is it considered a safer nicotine product? This Briefing Paper aims to provide the answers.

English 2154 Web page
English 1222 PDF Document
Arabic 2857 PDF Document
Chinese (Mandarin) 5008 PDF Document
French 1270 PDF Document
German 1520 PDF Document
Hindi 707 PDF Document
Indonesian 1650 PDF Document
Japanese 1217 PDF Document
Polish 1695 PDF Document
Portuguese 1582 PDF Document
Russian 1464 PDF Document

Tobacco harm reduction in Sub-Saharan Africa

With the number of tobacco users across the continent set to rise by 2025, we look at the current state of tobacco harm reduction in the region, assessing the progress made so far and the obstacles preventing greater adoption of safer nicotine products.

English 1293 Web page
English 1039 PDF Document
Arabic 1205 PDF Document
French 1250 PDF Document
Swahili 1011 PDF Document

The right to health and the right to tobacco harm reduction

Tobacco harm reduction is not only a potentially life-saving public health intervention for the world’s 1.1 billion smokers, it's also supported by international human rights law. Here we make the case for promoting tobacco harm reduction as a health rights issue.

English 1805 Web page
English 1114 PDF Document
Arabic 1187 PDF Document
Chinese (Mandarin) 1317 PDF Document
French 1315 PDF Document
German 1237 PDF Document
Indonesian 1237 PDF Document
Japanese 1103 PDF Document
Polish 1119 PDF Document
Portuguese 1178 PDF Document
Russian 1096 PDF Document
Spanish 1304 PDF Document
Swahili 1167 PDF Document

What is Tobacco Harm Reduction?

Tobacco harm reduction is a potentially life-saving intervention for millions of people across the world who use high-risk tobacco products, offering them the chance to switch to a range of safer nicotine products. Here, we provide a detailed introduction to the principles, history and evidence for this vital public health strategy.

English 4338 Web page
English 1823 PDF Document
Arabic 1995 PDF Document
Chinese (Mandarin) 3240 PDF Document
French 1865 PDF Document
German 1887 PDF Document
Hindi 1672 PDF Document
Indonesian 1953 PDF Document
Japanese 1727 PDF Document
Polish 1565 PDF Document
Portuguese 1706 PDF Document
Russian 1837 PDF Document
Spanish 2234 PDF Document
Swahili 2771 PDF Document