Bulgaria allows e-cigarettes and vaping, including their importation, sale, use, and possession. However, there are some restrictions on use and trade of these products. Manufacturers are required to use child-resistant and tamper-proof containers, include health warnings on their packaging, and limit nicotine concentrations to 20 mg/ml, with a tank capacity of no more than 10 ml. A minimum age of 18 years is required to purchase e-cigarettes, and vaping is prohibited in public places.
The current vaping prevalence among adults in Bulgaria was 3% in 2022, with an estimated 66,813 vapers in 2021. The prevalence of vaping among adults was 3% among females and 4% among males in 2023. The prevalence of daily vaping among adults was 1.5%, representing an estimated 86,110 daily vapers.
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2021 | 1.14% | 2A |
| 2023 | 3% | 2B |
| 2023 | 3% | 2C |
- European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
- European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
- Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
- Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
- E-cigarettes with nicotine World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- E-cigarettes with nicotine
Product promotion
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | No | |
| 2020 | No | 1A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Allowed or banned at place of sale or allowed or banned in all media.
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Allowed | 1A |
| 2020 | Allowed | 1B |
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Availability
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
Regulations and restrictions
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | YES | 1A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | YES | 1A A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- “Това изделие съдържа никотин, който води до силно пристрастяване. Не се препоръчва за употреба от непушачи” (‘This product contains nicotine which is a highly addictive substance. It is not recommended for use by nonsmokers’).
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | Yes: 18 years | 1A |
| 2020 | Yes: 18 years | 1B |
- https://ec.europa.eu/health/tobacco/products/revision_en
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2020 | 20mg/mL | 1A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | NO | |
| 2020 | YES | 1A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2020 | 10mL | 1A |
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=68. Accessed: 24 July 2026.
- “Това изделие съдържа никотин, който води до силно пристрастяване. Не се препоръчва за употреба от непушачи” (‘This product contains nicotine which is a highly addictive substance. It is not recommended for use by nonsmokers’).
Perception of harm
- Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
- Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 45% - YES, 16% - NO, 39% DON'T KNOW