18.6% of the adult population are current smokers

There are approximately 893,810 current smokers in Denmark

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Country profile

Smoking in Denmark

The prevalence of current smokers in the general population in Denmark has been on a steady downwards trend since 2006. 19% of Danes were current smokers in 2017, down significantly from 32% in 2006. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.



11,375 people die every year due to tobacco smoking in Denmark.

42.2 million €

Market size of NRT.

NRT market size is estimated to 42.2 million €.

Heated Tobacco Products

in Denmark

HTP is allowed. Advertising HTP is allowed.

Nicotine Vaping Devices

in Denmark

Denmark abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes that do not make health claims are regulated under the law on electronic cigarettes (Act no. 426 of 18th May 2016). Sales and use of e-cigarettes are legal, but the use of them is prohibited in some public places, including schools, childcare facilities and on public transportation. In workplaces and other public areas, a written policy on the rules for e-cigarette use is required. Advertising, promotion and sponsorship of e-cigarettes are prohibited whether they contain nicotine or not.


in Denmark

Snus is banned. Use of Snus is permitted by law in Denmark.

Nicotine Replacement Therapy

in Denmark

Estimated NRT market size is 42.2 million €. In Denmark you don't need a prescription to purchase NRT. Advertising NRT is allowed. NRT is available in Pharmacy.