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Smoking, vaping, HTP, NRT and snus in Denmark

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  2. Global Smoking and Tobacco Harm Reduction Database
  3. Smoking, vaping, HTP, NRT and snus in Denmark
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Denmark Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT
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Denmark Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT

14% of the adult population are current smokers

There are approximately 678,547 current smokers in Denmark

Country profile
Data sourced: 2024.   Page updated: 2025-01-07

Smoking in Denmark

The overall smoking prevalence in Denmark has been decreasing since 2006. 18.6% of the adult population in Denmark are current smokers, down from 32% in 2006. This means there are now approximately 893,810 smokers in the country. 18.4% of men smoke and for women the figure is 18.7%.

The most recent data show there were 11,375 annual deaths from tobacco-smoking related diseases (approximately 5,400 women and 5,900 men). The annual percentage of all deaths attributable to tobacco smoking was 21.53% (women: 20.8%; and men: 22.2%).

Nicotine vapes (e-cigarettes) are legal in Denmark and there are 157,200 vapers in the country, giving an adult vaping prevalence of 3.23%. There is a requirement to ensure vape packaging contains a health warning, and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.

Heated tobacco products are legal and can be marketed, but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.

Nicotine replacement therapy (NRT) can be marketed and it is available to buy in pharmacies without a prescription. The NRT market in Denmark is worth €42.2 million.

For further information and full references, click through to the detailed datasheets above.

9,369

Deaths

9369 people die every year due to tobacco smoking in Denmark.

42.2 million €

Market size of NRT.

Estimated NRT market size is 42.2 million €.

Details & datasheet on smoking in Denmark

Nicotine Vaping Devices

in Denmark

Denmark abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes that do not make health claims are regulated under the law on electronic cigarettes (Act no. 426 of 18th May 2016). Sales and use of e-cigarettes are legal, but the use of them is prohibited in some public places, including schools, childcare facilities and on public transportation. In workplaces and other public areas, a written policy on the rules for e-cigarette use is required. Advertising, promotion and sponsorship of e-cigarettes are prohibited whether they contain nicotine or not.

Details & datasheet on vaping in Denmark

Heated Tobacco Products

in Denmark

Advertising of HTP is allowed.

Details & datasheet on HTP in Denmark

Nicotine Replacement Therapy

in Denmark

In Denmark it is legal to purchase nicotine without using NRT prescription.

Details & datasheet on NRT in Denmark

Snus

in Denmark

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.

Details & datasheet on snus in Denmark

Pouches

in Denmark

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper

Details & datasheet on pouches in Denmark

Top Stories from Denmark

April 17, 2025 by snusforumet.se

Story

Danish flavour ban fail: nicotine restrictions backfire

Danish vaping restrictions, including a flavour ban, have not curbed youth vaping, with usage …

Regions: Europe Denmark

March 12, 2025 by clearingtheair.eu

Story

Denmark’s new limit on nicotine pouch strength to start in July

Denmark will enforce a new law in July limiting the sale of nicotine pouches …

Regions: Europe Denmark

March 03, 2025 by clivebates.com

Story

Denmark’s excessive restriction on nicotine pouches – a major error

The Danish government plans to cap nicotine pouches at 9 mg starting in July …

Regions: Europe Denmark

December 04, 2023 by filtermag.org

Story

Advocates Dismayed at Denmark’s “Horrible” Nicotine Clampdown

Denmark’s government is introducing a package of 30 measures aimed at reducing young people’s …

Regions: Europe Denmark

November 15, 2023 by euronews.com

Story

Denmark to restrict sale of alcohol and nicotine to under 18-year-olds

Denmark is to restrict the sale of alcohol to under-18s and increase the price …

Regions: Europe Denmark

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The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.
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