27.9% of the adult population are current smokers

There are approximately 2.5 million current smokers in Portugal

33.3% of men are current smokers but only 22.4% of women

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Country profile

Smoking in Portugal

The overall trend for prevalence of current smokers in the general population in Portugal has been upwards since 2006. 26% of the Portuguese population were current smokers in 2017, up from 24% in 2006. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.



11,844 people die every year due to tobacco smoking in Portugal.

8.7 million €

Market size of NRT.

Estimated NRT market size is 8.7 million €.

Heated Tobacco Products

in Portugal

Law No. 37/2007 transposes Article 19 of the EU Tobacco Products Directive which covers novel tobacco products and applies to heated tobacco products. Regulations cover reporting, notifications and health warning labels. Heated tobacco is subject to the tobacco excise tax, which is the same rate as for combustible tobacco. In addition, there is a 15% ad valorem tax and a 0.080 euros/gram of tobacco tax.

Nicotine Vaping Devices

in Portugal

Portugal abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated by Law No. 37/2007 as tobacco products, with additional items added in Law No. 108/2015. Use of nicotine-containing e-cigarettes is prohibited wherever smoking is prohibited, including in public places and on public transportation. Cross border sales are illegal. The excise tax on e-liquids is €0.30 ($0.33) per millilitre, which is one of the highest rates in Europe, although this is half the previous rate applied in 2014.


in Portugal

Snus is banned. Use of Snus is permitted by law in Portugal.

Nicotine Replacement Therapy

in Portugal

NRT market size is estimated to 8.7 million €. You can't advertise NRT in Portugal.