21% of the adult population are current smokers

There are approximately 1.8 million current smokers in Portugal

27.4% of men are current smokers but only 15.4% of women

Quick links to detailed datasheets for Portugal
Country profile
Data sourced: 2024.   Page updated: 2024-04-08

Smoking in Portugal

In Portugal, the overall smoking prevalence has been increasing since 2006. There are approximately 2.5 million people smoking in the country. 27.9% of the adult population are current smokers, up from 24% in 2006. 33.3% of men smoke whilst 22.4% of women are current smokers.

The most recent data show there were 11,900 annual deaths attributable to tobacco smoking (approximately 2,600 women and 9,300 men). The annual percentage of all deaths attributable to tobacco smoking was 13.85% (women: 4.7%; and men: 16.4%).

Nicotine vapes (e-cigarettes) are legal in Portugal and there are 8,300 vapers in the country, giving an adult vaping prevalence of 0.09%. Vaping devices can only be sold to those 18 and older, packaging must contain a health warning and there are restrictions on the level of nicotine they can contain. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.

Heated tobacco products are legal and can be marketed, but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.

Nicotine replacement therapy (NRT) cannot be marketed but the NRT market in Portugal is worth €8.7 million.

For further information and full references, click through to the detailed datasheets above.



11844 people die every year due to tobacco smoking in Portugal.

8.7 million €

Market size of NRT.

NRT market size is estimated to be 8.7 million €.

Nicotine Vaping Devices

in Portugal

Portugal abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated by Law No. 37/2007 as tobacco products, with additional items added in Law No. 108/2015. Use of nicotine-containing e-cigarettes is prohibited wherever smoking is prohibited, including in public places and on public transportation. Cross border sales are illegal. The excise tax on e-liquids is €0.30 ($0.33) per millilitre, which is one of the highest rates in Europe, although this is half the previous rate applied in 2014.

Heated Tobacco Products

in Portugal

Law No. 37/2007 transposes Article 19 of the EU Tobacco Products Directive which covers novel tobacco products and applies to heated tobacco products. Regulations cover reporting, notifications and health warning labels. Heated tobacco is subject to the tobacco excise tax, which is the same rate as for combustible tobacco. In addition, there is a 15% ad valorem tax and a 0.080 euros/gram of tobacco tax.

Nicotine Replacement Therapy

in Portugal

NRT market size is estimated to be 8.7 million €. You can't advertise NRT in Portugal.


in Portugal

The sale of Snus is banned. Use of Snus is permitted by law in Portugal.


in Portugal

Pouches are allowed.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.