13% of the adult population are current smokers
There are approximately 2.6 million current smokers in Australia
15.2% of men are current smokers but only 10.9% of women
Smoking in Australia
In 2017-18, just under one in seven (13.8%) or 2.6 million adults were daily smokers, whilst a further 1.4% of people also reported smoking on a less than daily basis. Since 1995, the proportion of adults who are daily smokers has decreased from 23.8% to 13.8% in 2017-18. Over recent years however, the daily smoking rate has remained fairly constant (14.5% in 2014-15). Despite this, the proportion of adults who have never smoked has increased from 49.4% in 2007-08 to 52.6% in 2014-15 and 55.7% in 2017-18. In 2017-18, young adults aged 18-24 years were more likely to have never smoked than any other age group, with 69.6% of men and 81.5% of women in this age group reporting that they had never smoked. These proportions have increased from 64.0% and 64.9% respectively since 2007-08. The national Health Survey was conducted in all states and territories and across urban, rural and remote areas of Australia in 2017/18. The survey included around 21,000 people in over 16,000 private dwellings. Previous surveys have been conducted since 1989/90.
In Australia, 22223 people die each year due to tobacco smoking.
Market size of NRT.
NRT market size is estimated to 95.4 million €.
Nicotine Vaping Devices
In Australia the ban on the unauthorised sale, possession or use of nicotine preceded the arrival of e-cigarettes. By law nicotine is restricted and classified as a 'dangerous poison' in Australia. If it is used for therapeutic purposes, i.e. quitting smoking, nicotine products have to be registered under the Therapeutic Goods Act (1989). There are ways to legally access nicotine e-liquid, all requiring a prescription from a registered Australian medical practitioner. Few vapers use these methods, and few Australian doctors will write the relevant prescriptions. Australia has a strict regulatory environment for vaping, with a complex mix of federal and state laws. There are harsh penalties for possessing or using nicotine e-liquid (which vary from state to state), including jail sentences of up to two years and fines of up to AU$45,000. So far, no vapers have been convicted, although the threat is clear. Non-nicotine e-cigarettes are classified as legal consumer products. A new law was passed in South Australia in March 2019 which covers e-cigarette devices (but not nicotine) which restricts sales based on age (18+), vaping in public areas, and the sale of e-cigarette products without a license.
Heated Tobacco Products
HTP is banned. HTP is illegal to be marketed.
Nicotine Replacement Therapy
NRT market size is estimated to 95.4 million €. In Australia is legal to purchase nicotine without prescription to using NRT. NRT is legal to market. You can buy NRT in many general shops without a prescription.
Snus is banned. Snus is legal to use.
Pouches are banned. Pouches are illegal to be marketed.