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Smoking, vaping, HTP, NRT and snus in Estonia

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  2. Global Smoking and Tobacco Harm Reduction Database
  3. Smoking, vaping, HTP, NRT and snus in Estonia
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Estonia Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT
Estonia Background
Profile
Estonia Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT

25% of the adult population are current smokers

There are approximately 271,876 current smokers in Estonia

29.6% of men are current smokers but only 17.8% of women

Country profile
Data sourced: 2024.   Page updated: 2025-01-07

Smoking in Estonia

There has been a steady overall downwards trend for prevalence of current smokers in the general population in Estonia since 2006. 23% of Estonians were current smokers in 2017, down significantly from 33% in 2006. The prevalence decreased every year until 2017, when it increased by 1% from the previous survey in 2014. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.

1,333

Deaths

1333 people die every year due to tobacco smoking in Estonia.

1.7 million €

Market size of NRT.

NRT market size is estimated to be 1.7 million €.

Details & datasheet on smoking in Estonia

Nicotine Vaping Devices

in Estonia

Estonia abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are classified as tobacco related products and are regulated by the Tobacco Act 2016. They may also be brought to the market as medicinal products, in which case they would be regulated by the Medical Devices Act. Sales of e-cigarettes to, on behalf of, or by minors (under 18 years) is prohibited. Possession and use of e-cigarettes by minors are also prohibited in Estonia. Advertising and promotion of e-cigarettes are banned by the Tobacco Act (2016) and by the Advertising Act (2015). Vaping is not allowed in a multitude of mainly youth or child focussed public places, such as children’s social welfare institutions, pre-schools, schools, vocational institutions, hobby schools, youth centres or youth camps. In 2017, an excise tax on e-cigarette fluid was introduced at €0.20 per millilitre (€2.00 per standard bottle). From July 2019, flavours for e-cigarettes are banned.

Details & datasheet on vaping in Estonia

Heated Tobacco Products

in Estonia

The prevalence of current using HTP among adults is 2%.

Details & datasheet on HTP in Estonia

Nicotine Replacement Therapy

in Estonia

Advertising of NRT is allowed.

Details & datasheet on NRT in Estonia

Snus

in Estonia

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.

Details & datasheet on snus in Estonia

Pouches

in Estonia

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper

Details & datasheet on pouches in Estonia

Top Stories from Estonia

April 25, 2025 by err.ee

Story

Ban on flavored heated tobacco products in Estonia does not cover vaping

The Riigikogu passed a law enforcing an EU directive banning flavored heated tobacco products …

Regions: Europe Estonia

December 14, 2023 by err.ee

Story

E-cigarettes more popular in Estonia as young people start smoking earlier

The number of people who smoke on a daily basis in Estonia has decreased …

Regions: Europe Estonia

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The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.
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