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Smoking, vaping, HTP, NRT and snus in Latvia

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  2. Global Smoking and Tobacco Harm Reduction Database
  3. Smoking, vaping, HTP, NRT and snus in Latvia
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Latvia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Latvia Background
Profile
Latvia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT

33% of the adult population are current smokers

There are approximately 498,037 current smokers in Latvia

40.2% of men are current smokers but only 15.8% of women

Country profile
Data sourced: 2024.   Page updated: 2025-01-07

Smoking in Latvia

The overall trend for prevalence of current smokers in the general population in Latvia has been downwards since 2006, however this decrease only started from 2012 onwards. 32% of the population in Latvia were current smokers in 2017, down from 36% in 2006. The prevalence was similar between 2006 and 2012 (at 36%), after which it started to reduce. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.

2,735

Deaths

In Latvia, 2735 people die each year due to tobacco smoking.

0.4 million €

Market size of NRT.

NRT market size is estimated to be 0.4 million €.

Details & datasheet on smoking in Latvia

Nicotine Vaping Devices

in Latvia

Latvia abides by the EU Tobacco Products Directive (TPD) (2014). Vaping is prohibited wherever smoking is prohibited. The restriction on vaping includes a ban on vaping within 10 metres of government buildings, public transport stops, apartment stairwells/corridors, balconies, and around children. Furthermore, if you are asked to stop vaping near someone, you must do so by law. Latvia applies a complicated tax formula to e-liquids that takes into account the amount of nicotine in the bottle: €0.005 per milligram of nicotine in addition to €0.01 per millilitre of liquid. A 10 millilitre e-juice bottle of 20 mg/ml nicotine (the maximum volume and strength allowed by the EU TPD) would thus be taxed at €1.10 (€0.11 per millilitre). There is also a 21% Value Added Tax (VAT) on the final retail price.

Details & datasheet on vaping in Latvia

Heated Tobacco Products

in Latvia

Adult using HTP prevalence is 3%.

Details & datasheet on HTP in Latvia

Nicotine Replacement Therapy

in Latvia

NRT market size is estimated to be 0.4 million €.

Details & datasheet on NRT in Latvia

Snus

in Latvia

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.

Details & datasheet on snus in Latvia

Pouches

in Latvia

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper

Details & datasheet on pouches in Latvia

Top Stories from Latvia

February 21, 2025 by lsm.lv

Story

Latvian Radio reports on e-cigarette loophole and lobbyists

Latvia implemented a ban on selling e-cigarette liquids and flavored tobacco while allowing under-20s …

Regions: Europe Latvia

February 05, 2025 by vaping360.com

Story

Latvia Is 9th European Country to Ban Flavored Vapes

The flavor ban applies to both in-person and online sales, including sales from vendors …

Regions: Europe Latvia

January 03, 2025 by euronews.com

Story

Tobacco sellers in Latvia scramble to find loopholes to circumvent new ban on products and vapes

Latvia will tighten tobacco sales rules starting January 2025, prohibiting sales to those under …

Regions: Europe Latvia

December 10, 2024 by lsm.lv

Story

Latvia might introduce stricter rules on vaping in public

The EPSCO calls for extending restrictions to ban tobacco smoke and vaping in public …

Regions: Europe Latvia

October 16, 2023 by tobaccoreporter.com

Story

Latvia to Raise Liquid Tax by 21 Percent Yearly

Latvia will increase excise taxes on e-liquids by an average of 21 percent annually …

Regions: Europe Latvia

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The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.
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