Profile
Latvia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Latvia Background
Profile
Latvia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-01-29

In Latvia, e-cigarettes are allowed, but their sales are strictly regulated. Health claims about e-cigarettes are not permitted, and advertising is restricted under national legislation. E-cigarette products can be purchased in general retail outlets, but online sales and purchases from vending machines are not allowed. Excise duty on e-cigarette products is 10% of the rate applied to cigarettes. Latvia practices a series of product regulations: new products must be notified before sale, and packaging must include health warnings. Containers are required to be childproof and tamperproof, and there are restrictions on nicotine strength which is limited to 20 mg/ml or less—as well as tank sizes of 2 ml or less. Additionally, sales are restricted to those aged 18 and over, but there are no flavour bans. Using e-cigarettes in certain public places is also regulated.
Public perception of e-cigarettes in Latvia remains largely negative. As of 2017, 80% of respondents believed e-cigarettes were as harmful or more harmful than cigarettes, while only 11% saw them as less harmful, and 9% had no idea. In 2023, an estimated 120,700 people in Latvia were current e-cigarette users, and the adult current e-cigarette vaping prevalence was estimated to be 8%. Around 3.8% adults reported daily use of e-cigarettes, and 24% of respondents had tried e-cigarettes at least once.

Prevalence

30,349
1
2021
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Year Value Reference/Comment
2017 1% 2A A
2020 2% 2B B
2021 1.95% 2C
2023 8% 2D
2023 8% 2E
References:
  1. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
  2. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-lva.pdf?sfvrsn=6e11f835_3&download=true. Accessed: 1 August 2025.
  3. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  4. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  5. Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
Comments:
  1. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.
  2. Adults survey: Health behaviour among Latvian adult population, 2020; National, ages 15-74
6%
2
2023
10%
2
2023
3.8%
3 A
2023
24%
4 A
2017
References:
  1. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Eurobarometer 539 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  3. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  4. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. E-cigarettes with nicotine
  2. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.

Product promotion

No
1
2024
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Year Value Reference/Comment
2017 or earlier Yes A
2021 Yes 2A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.

Regulation

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Year Value Reference/Comment
2017 or earlier Allowed
2024 Allowed 1B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Yes
2
Yes
2
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Regulations and restrictions

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Year Value Reference/Comment
2017 or earlier YES
2021 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2021 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2024 YES 2A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Yes: 18 years
3
2016
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Year Value Reference/Comment
2024 NO 4A
2025 YES 4B A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Nordic Welfare
Comments:
  1. From 1 Jan 2025, only tobacco flavor allowed in vaping products (all other flavors banned).. In force
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Year Value Reference/Comment
2017 or earlier Yes
2024 Equal or less than 20mg/ml 2A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2021 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2020 2ml or less 5A
References:
  1. Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=104. Accessed: 30 July 2025.
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Latvia. Available at: https://www.tobaccocontrollaws.org/legislation/latvia/e-cigarettes?row=1218752. Accessed: 24 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  3. https://ec.europa.eu/health/tobacco/products/revision_en
  4. Nordic Welfare
  5. Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=104. Accessed: 30 July 2025.
Comments:
  1. From 1 Jan 2025, only tobacco flavor allowed in vaping products (all other flavors banned).. In force

Perception of harm

References:
  1. Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 80% - YES, 11% - NO, 9% DON'T KNOW

Tax

Up to 10% of those levied on cigarettes
1
2024
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.