11.8% of the adult population are current smokers
There are approximately 115.3 million current smokers in India
22.2% of men are current smokers but only 1.4% of women
Smoking in India
There has been a downwards trend in current smoking prevalence in the general population in India. Smoking prevalence was 19% in 2000 and declined to 11.5% in 2015, with a further drop to 8.5% projected by 2025. For men the prevalence decreased from 32% in 2000 to 21% in 2015, with a further decrease to 16% projected by 2025. For women a much lower prevalence of 6% in 2000 dropped to just under 2% in 2015, and is projected to decrease further to less than 1% by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.
In India, 932,711 people die each year due to tobacco smoking.
Market size of NRT.
NRT market size is estimated to 19.5 million €.
Heated Tobacco Products
HTP is banned. You can't advertise HTP in India.
Nicotine Vaping Devices
The law prohibits the production, manufacture, import, export, transport, sale, distribution, and advertising of e-cigarettes. There are no restrictions on the use of e-cigarettes.
Snus is banned.
Nicotine Replacement Therapy
NRT market size is estimated to 19.5 million €. In India you don't need a prescription to purchase NRT. Advertising NRT is allowed. NRT is available in many general shops without a prescription.