23.7% of the adult population are current smokers
There are approximately 1.8 million current smokers in Austria
Smoking in Austria
The overall smoking prevalence in Austria has been decreasing since 2006. 29.1% of the adult population in Austria are current smokers, down from 31% in 2006. This means there are now approximately 2.2 million smokers in the country. 30.4% of men smoke and for women the figure is 27.7%.
The most recent data show there were 10,166 annual deaths from tobacco-smoking related diseases (approximately 3,600 women and 6,600 men). The annual percentage of all deaths attributable to tobacco smoking was 13.73% (women: 8.3%; and men: 16.7%).
Nicotine vapes (e-cigarettes) are legal in Austria and there are 283,900 vapers in the country, giving an adult vaping prevalence of 3.67%. There is a requirement to ensure vape packaging contains a health warning, and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.
Heated tobacco products can be marketed but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.
Nicotine replacement therapy (NRT) can be marketed and it is available to buy in pharmacies without a prescription. The NRT market in Austria is worth €12.5 million.
For further information and full references, click through to the detailed datasheets above.
10166 people die every year due to tobacco smoking in Austria.
Market size of NRT.
NRT market size is estimated to 12.5 million €.
Nicotine Vaping Devices
Austria abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes can be classified as medicines if medicinal claims are made, and can therefore be regulated under the Austrian Medicinal Products Act, or as tobacco related products, in which case they are regulated by the Amended Austrian Tobacco Act 2016. Since May 2018 vaping is prohibited wherever smoking bans apply, including vaping in cars where minors are present. There is no specific tax on e-cigarettes.
Heated Tobacco Products
HTP is legal to market.
Nicotine Replacement Therapy
NRT market size is estimated to 12.5 million €. In Austria is legal to purchase nicotine without prescription to using NRT. NRT is legal to market. NRT is available in Pharmacy.
Snus is banned. Snus is legal to use.
Pouches are legal to market.