Top Stories from Austria
20.9% of the adult population are current smokers
There are approximately 1.6 million current smokers in Austria
Country profile
Data sourced:
2025.
Page updated:
2025-12-11
Smoking in Austria
As of June 2023, the prevalence of adult current smokers in Austria stands at 32.0%, indicating a rise from the 23.7% reported in December 2020. This increase reflects a significant shift in smoking habits over a three-year period. Concurrently, the number of current smokers in Austria reached approximately 2,455,648 individuals in 2023, up from 1,806,200 in 2020. Adult daily smoking prevalence is reported at 24.6% in 2023, compared to 21.6% in 2020. These figures highlight an upward trend in tobacco consumption within the country. Regulatory measures continue to play a crucial role in addressing tobacco use, with ongoing efforts to reduce smoking rates and mitigate associated health risks. The data underscores the need for sustained public health initiatives to combat the health implications of smoking in Austria.
8,495
Deaths
8,495 people die every year due to tobacco smoking in Austria.
12.5 million €
Market size of NRT.
NRT market size is estimated to be 12.5 million €.
Nicotine Vaping Devices
in Austria
In Austria, e-cigarettes are legal with certain regulatory framework. Under these regulations, the sale of e-cigarette products and nicotine liquids is legal, and they can be obtained through general retail channels. However, purchasing them online is not allowed. Notifications for new products, child-resistant containers, and health warnings on packaging are mandatory. The minimum legal age for purchasing e-cigarettes is 18 years. There are also restrictions on nicotine content and tank size, and the use of e-cigarettes is legally restricted in certain public places. However, there are no restrictions on flavours. Moreover, health claims are not allowed. But there is no excise tax applied to e-cigarette products.
In terms of prevalence, Austria had an estimated 307,000 current vapers in 2023. The adult current e-cigarette vaping prevalence was 4%, with 4.5% among males and 2.2% among females (based on data from 2020). The adult daily vaping prevalence was estimated to be 0.9% in 2025, with 1.3% among males and 0.5% among females. In a survey conducted in 2017, 21% of adults stated they ever tried e-cigarette vaping.
Heated Tobacco Products
in Austria
The prevalence of current using HTP among adults is 3%.
Nicotine Replacement Therapy
in Austria
Estimated NRT market size is 12.5 million €.
Snus
in Austria
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Austria
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.