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Using HTP in Austria

Profile
Austria Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Austria Background
Profile
Austria Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-06-16

In Austria, heated tobacco products (HTPs) are regulated and allowed. HTPs can be legally sold, purchased online, and used. However, health warnings on HTPs packaging are mandatory, there are certain flavour restrictions, and their use is restricted in public places. Excise taxes on HTPs are relatively low compared with cigarettes, ranging from about 10% to 50% of the cigarette excise tax.

Available data show that HTP prevalence has increased in Austria in recent years. In 2023, an estimated 237,891 adults were current HTP users, representing 3.1% of the adult population. In comparison, there were an estimated 152,000 HTP users in 2020, representing 2.0 percent of the adult population. Its daily use among adults was reported to be 1.6% which shows an increase from 0.6% daily use in 2020. In a survery conducted in 2023, 8.4% of the respondents stated that they had tried HTPs at least once.

Prevalence

Year Value Reference/Comment
2020 152,422 1A
2023 2,302 1B
2023 237,891 1C
References:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 2% 2A
2023 0.03% 2B
2023 3.1% 2C
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025.
  3. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 0.6% 2A
2023 0.02% 2B A
2023 1.6% 2C
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025.
  3. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. 1.4999999999999999E-2
Year Value Reference/Comment
2020 0.12% 2A A
2020 7% 2B
2023 8.4% 2C
References:
  1. Global Action to End Smoking. State of Smoking and Health in Austria. Available at: https://globalactiontoendsmoking.org/research/tobacco-around-the-world/austria/. Accessed: 17 July 2025
  2. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  3. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. 16% males and 9% females
References:
  1. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng

Product promotion

References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.

Regulation

Year Value Reference/Comment
2024 Allowed 1A
2024 Allowed 1B
References:
  1. Anti-smoking Global Index. (2024). [Data set]. https://antismoking.global/
  2. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.

Availability

References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
  2. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system

Regulations and restrictions

References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
  2. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=430. Accessed: 10 July 2025.
Comments:
  1. Only tobacco falvours are allowed.

Tax

1.00
1 A
2024
References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
Comments:
  1. Exice taxes are between 10% and 50% of those levied on cigarettes.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.