In Austria, heated tobacco products (HTPs) are regulated and allowed. HTPs can be legally sold, purchased online, and used. However, health warnings on HTPs packaging are mandatory, there are certain flavour restrictions, and their use is restricted in public places. Excise taxes on HTPs are relatively low compared with cigarettes, ranging from about 10% to 50% of the cigarette excise tax.
Available data show that HTP prevalence has increased in Austria in recent years. In 2023, an estimated 237,891 adults were current HTP users, representing 3.1% of the adult population. In comparison, there were an estimated 152,000 HTP users in 2020, representing 2.0 percent of the adult population. Its daily use among adults was reported to be 1.6% which shows an increase from 0.6% daily use in 2020. In a survery conducted in 2023, 8.4% of the respondents stated that they had tried HTPs at least once.
Prevalencia
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 152,422 | 1A |
| 2023 | 2,302 | 1B |
| 2023 | 237,891 | 1C |
- 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 2% | 2A |
| 2023 | 0.03% | 2B |
| 2023 | 3.1% | 2C |
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025.
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 0.6% | 2A |
| 2023 | 0.02% | 2B A |
| 2023 | 1.6% | 2C |
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- European Commission, (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products. Available at. https://europa.eu/eurobarometer/surveys/detail/2995. Accessed: 18 July 2025.
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
- 1.4999999999999999E-2
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 0.12% | 2A A |
| 2020 | 7% | 2B |
| 2023 | 8.4% | 2C |
- Global Action to End Smoking. State of Smoking and Health in Austria. Available at: https://globalactiontoendsmoking.org/research/tobacco-around-the-world/austria/. Accessed: 17 July 2025
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
- 16% males and 9% females
- 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Promoción de productos
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
Regulación
| Year | Value | Reference/Comment |
|---|---|---|
| 2024 | Permitidos | 1A |
| 2024 | Permitidos | 1B |
- Anti-smoking Global Index. (2024). [Data set]. https://antismoking.global/
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
Disponibilidad
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
Regulaciones y restricciones
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
- Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=430. Accessed: 10 July 2025.
- Only tobacco falvours are allowed.
Impuesto
- Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 15 July 2025.
- Exice taxes are between 10% and 50% of those levied on cigarettes.