Top Stories from Brazil
12% of the adult population are current smokers
There are approximately 20.1 million current smokers in Brazil
15.7% of men are current smokers but only 8.5% of women
Country profile
Data sourced:
2025.
Page updated:
2026-08-10
Smoking in Brazil
The prevalence of current tobacco smoking has been decreasing in the general population in Brazil, from 25% in 2000 to 14% in 2015, with a further decrease to 10% projected by 2025. The decreasing trend in smoking prevalence for men went from 30% in 2000 to 18.5% in 2015, with a further decrease to 14% projected by 2025. For women it has decreased from 20% in 2000 to 11% in 2015, with a further decrease to 7% projected by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.
134,182
Deaths
Each year, 134,182 deaths in Brazil are attributed to tobacco smoking.
24.1 million €
Market size of NRT.
24.1 million € is the estimated market size of NRT.
Nicotine Vaping Devices
in Brazil
In Brazil, e-cigarettes are classified as tobacco products. Resolution RDC, no 46 (2009) prohibits the sale, advertisement, distribution and importation of any electronic smoking devices, accessories or refills. As tobacco products, their use in public places and on public transportation is prohibited by Decree no 2.018 (1996).
Heated Tobacco Products
in Brazil
Heated Tobacco Products (HTPs) are banned by law in Brazil.
Snus
in Brazil
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Brazil
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.