9.1% of the adult population are current smokers

There are approximately 15.2 million current smokers in Brazil

11.8% of men are current smokers but only 6.7% of women

Quick links to detailed datasheets for Brazil
Country profile
Data sourced: 2024.   Page updated: 2024-04-08

Smoking in Brazil

The prevalence of current tobacco smoking has been decreasing in the general population in Brazil, from 25% in 2000 to 14% in 2015, with a further decrease to 10% projected by 2025. The decreasing trend in smoking prevalence for men went from 30% in 2000 to 18.5% in 2015, with a further decrease to 14% projected by 2025. For women it has decreased from 20% in 2000 to 11% in 2015, with a further decrease to 7% projected by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.



150177 people die every year due to tobacco smoking in Brazil.

24.1 million €

Market size of NRT.

NRT market size is estimated to be 24.1 million €.

Nicotine Vaping Devices

in Brazil

In Brazil, e-cigarettes are classified as tobacco products. Resolution RDC, no 46 (2009) prohibits the sale, advertisement, distribution and importation of any electronic smoking devices, accessories or refills. As tobacco products, their use in public places and on public transportation is prohibited by Decree no 2.018 (1996).

Heated Tobacco Products

in Brazil

The sale of HTP is banned. In Brazil is illegal to sell HTP devices. HTP is illegal to be marketed.

Nicotine Replacement Therapy

in Brazil

NRT market size is estimated to be 24.1 million €. In Brazil is legal to purchase nicotine without prescription to using NRT. NRT is legal to market. You can buy NRT in Pharmacy.


in Brazil

Snus is allowed.


in Brazil

Pouches are allowed.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.