Profile
Brazil Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Brazil Background
Profile
Brazil Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-01-29

In Brazil, e-cigarettes are classified as tobacco products. Resolution RDC, no 46 (2009) prohibits the sale, advertisement, distribution and importation of any electronic smoking devices, accessories or refills. As tobacco products, their use in public places and on public transportation is prohibited by Decree no 2.018 (1996).

Prevalence

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Year Value Reference/Comment
2019 981,085 1A
2022 12.5 million 1B A
2023 3.5 million 1C
2024 1.0 million 1A
References:
  1. 1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view. Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
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Year Value Reference/Comment
2019 0.6% 2A
2023 2.1% 2B
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
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Year Value Reference/Comment
2019 0.9% 2A
2022 4.8% 2B A
2023 1.4% 2C
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
  3. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
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Year Value Reference/Comment
2019 0.6% 2A
2022 10.1% 2B A
2023 2.9% 2C
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
  3. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
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Year Value Reference/Comment
2012 9.3% 3A
2022 7.4% 3B A
References:
  1. Cavalcante, T.M., Szklo, A.S., de Abreu Perez, C., Thrasher, J.F., Szklo, M., Ouimet, J., Gravely, S., Fong, G.T., & de Almeida, L.M. (2017). Electronic cigarette awareness, use, and perception of harmfulness in Brazil: findings from a country that has strict regulatory requirements. Available at: http://www.scielo.br/scielo.php?pid=S0102-311X2017001505006&script=sci_arttext&tlng=en
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
References:
  1. 1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
  3. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.

Product promotion

References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Regulation

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Year Value Reference/Comment
2009 Banned 1A
2025 Banned 1B A
References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/
  2. https://extranet.who.int/fctcapps/node/19332
Comments:
  1. ANVISA Resolution RDC 855/2024 reaffirms comprehensive ban on import, sale, and advertising of ENDS; penalties increased and border interdiction enhanced.. In force
Yes
2
2009
References:
  1. https://extranet.who.int/fctcapps/node/19332
  2. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/
Comments:
  1. ANVISA Resolution RDC 855/2024 reaffirms comprehensive ban on import, sale, and advertising of ENDS; penalties increased and border interdiction enhanced.. In force

Availability

References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Regulations and restrictions

References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Perception of harm

References:
  1. Cavalcante, T.M., Szklo, A.S., de Abreu Perez, C., Thrasher, J.F., Szklo, M., Ouimet, J., Gravely, S., Fong, G.T., & de Almeida, L.M. (2017). Electronic cigarette awareness, use, and perception of harmfulness in Brazil: findings from a country that has strict regulatory requirements. Available at: http://www.scielo.br/scielo.php?pid=S0102-311X2017001505006&script=sci_arttext&tlng=en
Comments:
  1. Survey data from 2012, adults.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.