37.6% of the adult population are current smokers

There are approximately 2.7 million current smokers in Serbia

Quick links to detailed datasheets for Serbia
Country profile
Data sourced: 2022.   Page updated: 2023-10-10

Smoking in Serbia

There has been a downwards trend in current smoking prevalence in the general population in Serbia. Smoking prevalence was 47% overall in 2000, which declined to 36.5% in 2015 with a further drop to 31.5% projected by 2025. For men, the prevalence decreased from 56% in 2000 to 39% in 2015, with a further decrease to 32% projected by 2025. Women’s prevalence was 38% in 2000; this decreased to around 34% in 2015, and is projected to decrease further to around 32% by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.



19295 people in Serbia die from tobacco smoking-related diseases each year.

0.6 million €

Market size of NRT.

Estimated NRT market size is 0.6 million €.

Nicotine Vaping Devices

in Serbia

In Serbia, the law relating to advertising (Official Gazette of the Republic of Serbia, No. 6/2016) imposes restrictions on the advertising and promotion of, and sponsorship related to, e-cigarettes, e-liquids and e-cigarette components. The National Assembly of the Republic of Serbia introduced a tax on all e-liquids of RSD4 (USD$0.04) per ml in 2015.

Heated Tobacco Products

in Serbia

Advertising of HTP is allowed.

Nicotine Replacement Therapy

in Serbia

Estimated NRT market size is 0.6 million €. In Serbia you don't need a prescription to purchase NRT. Advertising of NRT is allowed. NRT are available in Pharmacy.


in Serbia

There is currently no information about using snus.


in Serbia

Advertising of Pouches are allowed.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.