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E-cigarette vaping in Serbia

Profile
Serbia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Serbia Background
Profile
Serbia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-08-10

Serbia regulates e-cigarettes as a tobacco product and allows them for sale and use. Available data show that there were an estimated 1.3 million current vapers in Serbia in 2023.

Prevalence

Year Value Reference/Comment
2017 36,645 1A A
2019 73,069 1B B
2023 1.3 million 1C
References:
  1. 1. Kilibarda, B. et al, (2018) E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive Behaviors. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. WHO. WHO report on the global tobacco epidemic, 2023 Country Profile: Serbia. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-srb.pdf?sfvrsn=e361aebd_3&download=true. Accessed: 28 July 2026. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. 1. Survey on psychoactive substance use and gambling among adults 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. A nationally representative survey was conducted in December 2017 and included 1045 adults (18 years or older) living in households in Serbia. Data were weighted to correspond to the distribution in population by age, gender, type of settlement and educational level. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Adults survey: Survey of the effects and attitudes related to the Law on protection of the citizens from exposure to tobacco smoke, 2019; National, ages 18+ World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2017 0.5% 2A A
2019 1% 2B B
References:
  1. Kilibarda, B. et al, (2018) E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive Behaviors.
  2. WHO. WHO report on the global tobacco epidemic, 2023 Country Profile: Serbia. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-srb.pdf?sfvrsn=e361aebd_3&download=true. Accessed: 28 July 2026.
Comments:
  1. A nationally representative survey was conducted in December 2017 and included 1045 adults (18 years or older) living in households in Serbia. Data were weighted to correspond to the distribution in population by age, gender, type of settlement and educational level.
  2. Adults survey: Survey of the effects and attitudes related to the Law on protection of the citizens from exposure to tobacco smoke, 2019; National, ages 18+
1.2%
2 A
2019
0.6%
2 A
2019
10.7%
3 A
2017
References:
  1. 1. Survey on psychoactive substance use and gambling among adults 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. WHO. WHO report on the global tobacco epidemic, 2023 Country Profile: Serbia. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-srb.pdf?sfvrsn=e361aebd_3&download=true. Accessed: 28 July 2026.
  3. Kilibarda, B. et al, (2018) E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive Behaviors.
Comments:
  1. Adults survey: Survey of the effects and attitudes related to the Law on protection of the citizens from exposure to tobacco smoke, 2019; National, ages 18+
  2. A nationally representative survey was conducted in December 2017 and included 1045 adults (18 years or older) living in households in Serbia. Data were weighted to correspond to the distribution in population by age, gender, type of settlement and educational level.

Product promotion

Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.

Regulation

Year Value Reference/Comment
2017 or earlier no specific law 1A
2016 Allowed 1B
2024 Allowed 1C
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Serbia | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/serbia.
  3. ECigIntelligence. Serbia: e-cigarette regulation, May 2024. Available at: https://ecigintelligence.com/serbia-e-cigarette-regulation-may-2024/. Accessed: 27 July 2026.
Yes
2
Yes
1 A
2024
References:
  1. ECigIntelligence. Serbia: e-cigarette regulation, May 2024. Available at: https://ecigintelligence.com/serbia-e-cigarette-regulation-may-2024/. Accessed: 27 July 2026.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Comments:
  1. They abide by the EU Tobacco Products Directive (TPD).

Availability

References:
  1. ECigIntelligence. Serbia: e-cigarette regulation, May 2024. Available at: https://ecigintelligence.com/serbia-e-cigarette-regulation-may-2024/. Accessed: 27 July 2026.
Comments:
  1. Banned selling to minors.

Perception of harm

References:
  1. Kilibarda, B., Krstev, S., Milovanovic, M. and Foley, K., 2019. E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive behaviors, 91, p.61.
Comments:
  1. This survey did not compare perceptions of harmfulness with cigarettes. The data relates to the % of the sample who agree with the statement 'e-cigarette use is harmful to health'

Publications

The European Union (EU) Tobacco Products Directive (TPD) 2016 Changes to the EU TPD

The European Union (EU) Tobacco Products Directive (TPD) 2016 Changes to the EU TPD

- No Fire, No Smoke: The Global State of Tobacco Harm Reduction

The TPD is a Directive of the EU which means that all EU countries must ‘transpose’ or incorporate the TPD requirements into their national laws. The only flexibility permitted is the ability to enact additional regulations. The current Directive entered into force on 19th May 2014 and became applicable in the EU Member States on 20th May 2016.

In 2014 a revised Tobacco Products Directive known as TPD 2 was issued by the EU to update the 2001 Tobacco Products Directive. TPD2 regulates all tobacco products in the European Union and its scope is wide. It covers product regulation in terms of reporting obligations of ingredients and emissions for all tobacco products. It includes product packaging and labelling including the size and appearance of products, traceability features to be fixed onto packaging as well as health warnings. It covers cross-border advertising of tobacco products; it reinforces the ban on oral tobacco products (snus), but importantly it provides for the placing on the market of e-cigarettes and refill containers, as well as making provision for notification of novel tobacco products. It also provides for herbal cigarettes.

See also p. 96 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.