Profile
Serbia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Serbia Background
Profile
Serbia Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2025-11-05

In Serbia, the law relating to advertising (Official Gazette of the Republic of Serbia, No. 6/2016) imposes restrictions on the advertising and promotion of, and sponsorship related to, e-cigarettes, e-liquids and e-cigarette components. The National Assembly of the Republic of Serbia introduced a tax on all e-liquids of RSD4 (USD$0.04) per ml in 2015.

Prevalence

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Year Value Reference/Comment
2017 36,645 1A A
2023 1.3 million 1B
2024 1.3 million 1B
References:
  1. 1. Kilibarda, B. et al, (2018) E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive Behaviors. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Survey on psychoactive substance use and gambling among adults 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. A nationally representative survey was conducted in December 2017 and included 1045 adults (18 years or older) living in households in Serbia. Data were weighted to correspond to the distribution in population by age, gender, type of settlement and educational level. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
0.5%
2 A
2017
10.7%
2 A
2017
References:
  1. 1. Survey on psychoactive substance use and gambling among adults 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Kilibarda, B. et al, (2018) E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive Behaviors.
Comments:
  1. A nationally representative survey was conducted in December 2017 and included 1045 adults (18 years or older) living in households in Serbia. Data were weighted to correspond to the distribution in population by age, gender, type of settlement and educational level.

Product promotion

Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.

Regulation

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Year Value Reference/Comment
2017 or earlier no specific law
2016 Allowed 1B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Serbia | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/serbia.
Yes
2
References:
  1. Serbia | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/serbia.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

Perception of harm

References:
  1. Kilibarda, B., Krstev, S., Milovanovic, M. and Foley, K., 2019. E-cigarette use in Serbia: Prevalence, reasons for trying and perceptions. Addictive behaviors, 91, p.61.
Comments:
  1. This survey did not compare perceptions of harmfulness with cigarettes. The data relates to the % of the sample who agree with the statement 'e-cigarette use is harmful to health'
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.