36.6% of the adult population are current smokers

There are approximately 1.3 million current smokers in Croatia

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Country profile

Smoking in Croatia

The prevalence of current smokers in the general population in Croatia was 2% higher (at 35%) in 2017 than the prevalence in 2006 (33%). Prevalence was stable at 33% during most of this period. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.



9,612 people die every year due to tobacco smoking in Croatia.

0.4 million €

Market size of NRT.

Estimated NRT market size is 0.4 million €.

Heated Tobacco Products

in Croatia

HTP is legal to market.

Nicotine Vaping Devices

in Croatia

Croatia abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated by the law restricting the use of tobacco and related products of May 10th 2017. E-cigarette use in public places is prohibited wherever smoking is prohibited. Advertising e-cigarettes in any media is banned, as are sales of e-cigarettes in vending machines.


in Croatia

Snus is banned. Snus is legal to use.

Nicotine Replacement Therapy

in Croatia

NRT market size is estimated to 0.4 million €. In Croatia is legal to purchase nicotine without prescription to using NRT. NRT is legal to market. NRT is available in Pharmacy.