33.1% of the adult population are current smokers

There are approximately 1.1 million current smokers in Croatia

Quick links to detailed datasheets for Croatia
Country profile
Data sourced: 2024.   Page updated: 2024-04-08

Smoking in Croatia

In Croatia, the overall smoking prevalence has been going up in recent years, with 36.6% of adults being smokers, compared to 33% in 2006. This means there are now approximately 1.3 million people smoking in the country. 37.9% of men smoke and for women the figure is 35.3%.

The most recent data show there were 9,612 annual deaths attributable to tobacco smoking (approximately 3,200 women and 6,500 men). The annual percentage of all deaths attributable to tobacco smoking was 19.7% (women: 10.9%; and men: 24%).

Nicotine vapes (e-cigarettes) are legal in Croatia and there are 30,800 vapers in the country, giving an adult vaping prevalence of 0.88%. There is a requirement to ensure vape packaging contains a health warning and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.

Heated tobacco products can be marketed, but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.

Nicotine replacement therapy (NRT) can be marketed and it is legal to purchase it without a prescription. The NRT market in Croatia is worth €400,000.

For further information and full references, click through to the detailed datasheets above.



9612 people die every year due to tobacco smoking in Croatia.

0.4 million €

Market size of NRT.

NRT market size is estimated to be 0.4 million €.

Nicotine Vaping Devices

in Croatia

Croatia abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated by the law restricting the use of tobacco and related products of May 10th 2017. E-cigarette use in public places is prohibited wherever smoking is prohibited. Advertising e-cigarettes in any media is banned, as are sales of e-cigarettes in vending machines.

Heated Tobacco Products

in Croatia

HTP is allowed. HTP is legal to market.

Nicotine Replacement Therapy

in Croatia

NRT market size is estimated to be 0.4 million €. In Croatia it is legal to purchase nicotine without using NRT prescription. NRT is legal to market. NRT are available in Pharmacy.


in Croatia

The sale of Snus is banned. Snus is legal to use.


in Croatia

Pouches are legal to market.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.