33.1% of the adult population are current smokers
There are approximately 1.1 million current smokers in Croatia
Smoking in Croatia
In Croatia, the overall smoking prevalence has been going up in recent years, with 36.6% of adults being smokers, compared to 33% in 2006. This means there are now approximately 1.3 million people smoking in the country. 37.9% of men smoke and for women the figure is 35.3%.
The most recent data show there were 9,612 annual deaths attributable to tobacco smoking (approximately 3,200 women and 6,500 men). The annual percentage of all deaths attributable to tobacco smoking was 19.7% (women: 10.9%; and men: 24%).
Nicotine vapes (e-cigarettes) are legal in Croatia and there are 30,800 vapers in the country, giving an adult vaping prevalence of 0.88%. There is a requirement to ensure vape packaging contains a health warning and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.
Heated tobacco products can be marketed, but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.
Nicotine replacement therapy (NRT) can be marketed and it is legal to purchase it without a prescription. The NRT market in Croatia is worth €400,000.
For further information and full references, click through to the detailed datasheets above.
9612 people die every year due to tobacco smoking in Croatia.
Market size of NRT.
NRT market size is estimated to 0.4 million €.
Nicotine Vaping Devices
Croatia abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated by the law restricting the use of tobacco and related products of May 10th 2017. E-cigarette use in public places is prohibited wherever smoking is prohibited. Advertising e-cigarettes in any media is banned, as are sales of e-cigarettes in vending machines.
Heated Tobacco Products
HTP is legal to market.
Nicotine Replacement Therapy
NRT market size is estimated to 0.4 million €. In Croatia is legal to purchase nicotine without prescription to using NRT. NRT is legal to market. NRT is available in Pharmacy.
Snus is banned. Snus is legal to use.
Pouches are legal to market.