25.4% of the adult population are current smokers
There are approximately 169,000 current smokers in Fiji
38.8% of men are current smokers but only 12.4% of women
Country profile
Data sourced:
2025.
Page updated:
2026-07-01
Smoking in Fiji
There has been a downwards trend in current smoking prevalence in the general population in Fiji. In 2000 it was 34%, and it decreased to 23% in 2015 with a further decline to around 18% projected by 2025 according to WHO trend data. For men the decrease has been from 52% in 2000 to 35% in 2015, with a further decrease to 28% projected by 2025. For women the decrease has been from 16% in 2000 to 10% in 2015, with a further decrease to 8% projected by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.
915
Deaths
In Fiji, tobacco smoking leads to 915 deaths annually.
25.4%
tobacco smoking
With 25.4% of adults using Cigarettes in 2024, Fiji shows a a decrease in the popularity of alternative nicotine products.
Nicotine Vaping Devices
in Fiji
In Fiji, the Tobacco Control (Amendment) Decree 2014 includes e-cigarettes, and states that e-cigarettes will be added alongside other tobacco products in the tobacco control decree 2010. This means e-cigarettes cannot be sold to minors (under 18 years), advertised or used on public transportation or in certain enclosed public places. Advertising at point of sale must consist only of the company name or trademark.
Heated Tobacco Products
in Fiji
In Fiji, heated tobacco products (HTPs) are regulated as tobacco products and are allowed for sale and use. However, their use is restricted in public places and a minimum age of 18 years is required for their sale and purchase. Advertising of HTPs is also banned by law.
Nicotine Replacement Therapy
in Fiji
In Fiji, Nicotine Replacement Therapy (NRT) is banned. NRT products are not included on the country's essential drugs list and the government does not cover NRT cost.
Snus
in Fiji
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Fiji
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
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