25.5% of the adult population are current smokers

There are approximately 4.2 million current smokers in Romania

35.2% of men are current smokers but only 15.8% of women

Quick links to detailed datasheets for Romania
Country profile

Smoking in Romania

The overall trend for prevalence of current smokers in the general population in Romania has been gently downwards since 2006. 28% of Romanians were current smokers in 2017, down from 31% in 2006. The trend was mostly downwards, with a slight upwards blip in the 2017 survey (+1%). These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.



36,615 people die every year due to tobacco smoking in Romania.

0.4 million €

Market size of NRT.

NRT market size is estimated to 0.4 million €.

Heated Tobacco Products

in Romania

HTP is allowed. HTP is legal to market.

Nicotine Vaping Devices

in Romania

Romania abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated as tobacco products and are regulated by Law No. 201/2016. The only place where vaping is banned is on public transport. There is a near total ban on advertising. Cross border sales of e-liquids are prohibited. E-liquids are taxed at €0.11 per millilitre.


in Romania

In Romania, Law 201/2016 transposes Article 19 of the EU Tobacco Products Directive, which covers novel tobacco products and applies to heated tobacco products. Regulations cover reporting, notifications and health warning labels. The Fiscal Code regulates heated tobacco products under 'Title VIII "non-harmonized excise" products', which determines the tax structure applied.

Nicotine Replacement Therapy

in Romania

NRT market size is estimated to 0.4 million €. In Romania is legal to purchase nicotine without prescription to using NRT. Advertising NRT is allowed. You can buy NRT in Pharmacy.