Top Stories from New Zealand
8.3% of the adult population are current smokers
There are approximately 444,279 current smokers in New Zealand
Country profile
Data sourced:
2024.
Page updated:
2025-03-04
Smoking in New Zealand
In New Zealand there has been a continued decline in current smoking prevalence in the past two decades. Smoking prevalence declined from 20.1% in 2006/07 to 15.7% in 2016/2017, with a further drop to 10.9% in 2021. For men, current smoking prevalence has reduced steadily over this period, from 21% in 2006/7 to 17% in 2016/17, and down further to 14.1% in 2020. For women, current smoking prevalence has decreased from 19% in 2006/7 to 14% in 2016/17, declining further to 11.3% in 2020.
3,580
Deaths
3580 people die every year due to tobacco smoking in New Zealand.
12.7 million €
Market size of NRT.
NRT market size is estimated to be 12.7 million €.
Nicotine Vaping Devices
in New Zealand
The sale of nicotine containing e-liquids was banned until May 2018, but these laws were rarely enforced. A court decision on 9th May 2018 made any tobacco product, including e-cigarettes and heated tobacco products, legal to import, buy & sell - subject to tobacco rules. The court case Philip Morris v Ministry of Health found all tobacco products - except chewing and dissolving types - could be lawfully sold under the Smoke-free Environments Act (1990). The ban on smoking in indoor workplaces, early childhood centres and schools currently only applies to smoking, however individual organisations can ban the use of e-cigarettes as part of their own smoke-free policies. A proposal by the Ministry of Health has been made that states that vaping, and the use of other smokeless tobacco products, will be prohibited in vehicles when children are present. This will be achieved through the Smoke-free Environments (Vaping) Amendment Bill, which will progress through Parliament later in 2019. The Bill will propose to prohibit vaping and the use of smokeless tobacco products in all legislated smoke-free areas. E-cigarettes cannot be sold to minors under 18, and must comply with rules on health information and warnings. There are restrictions on sales via vending machines, and packaging must comply with rules on packaging for tobacco products. There are also restrictions on advertising, promotion and sponsorship. The Ministry of Health now plans to consider how best to apply risk-proportionate regulation to all tobacco and vaping products.
Heated Tobacco Products
in New Zealand
In 2018, a New Zealand District Court decision permitted the sale of heated tobacco products under the 1990 Smoke-free Environments Act. The case was Philip Morris International (the makers of IQOS) vs. New Zealand's Ministry of Health. The law regulating heated tobacco products states they should not be sold or advertised to minors (under 18 years). The New Zealand Ministry of Health has stated that it plans to develop a risk-proportionate regulatory framework for products covered by the 1990 Smoke-free Environments Act, which includes heated tobacco products.
Nicotine Replacement Therapy
in New Zealand
Estimated NRT market size is 12.7 million €.
Snus
in New Zealand
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in New Zealand
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.