SHARE

Using HTP in New Zealand

Profile
New Zealand Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
New Zealand Background
Profile
New Zealand Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-06-16

Heated Tobacco Products (HTPs) are regulated as tobacco products in New Zealand and are allowed for sale and use including sales through online channels. These products are available in general retail stores. The law allows health benefit claims about these products and at the same time requires manufacturers to place health warning on their packaging. There is also a minimum age restriction of 18 years. The maximum nicotine content allowed is equal or lower than 20 mg/ml.

Product promotion

References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction New Zealand. Available at: https://www.tobaccocontrollaws.org/legislation/new-zealand/heated-tobacco-products?row=1242403. Accessed: 15 July 2025.

Regulation

Year Value Reference/Comment
2017 or earlier Allowed 1A A
2017 or earlier Banned 1B
2017 or earlier Allowed 1B B
2023 Allowed 1C
References:
  1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
  2. Personal communication with Philip Morris International
  3. 1. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=394. Accessed: 10 July 2025. 2. Tobacco Control Laws. Legislation by Country/Jurisdiction New Zealand. Available at: https://www.tobaccocontrollaws.org/legislation/new-zealand/heated-tobacco-products?row=1242403. Accessed: 15 July 2025.
Comments:
  1. IQOS
  2. New Zealand is the only country that reversed its ban on HTPs.
Yes
2
2023
References:
  1. 1. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=394. Accessed: 10 July 2025. 2. Tobacco Control Laws. Legislation by Country/Jurisdiction New Zealand. Available at: https://www.tobaccocontrollaws.org/legislation/new-zealand/heated-tobacco-products?row=1242403. Accessed: 15 July 2025.
  2. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=394. Accessed: 10 July 2025.

Availability

References:
  1. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=394. Accessed: 10 July 2025.
  2. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.
  3. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
Comments:
  1. IQOS

Regulations and restrictions

References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction New Zealand. Available at: https://www.tobaccocontrollaws.org/legislation/new-zealand/heated-tobacco-products?row=1242403. Accessed: 15 July 2025.
  2. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.

Publications

Jun
2025

Why is tobacco harm reduction needed and what is the evidence it works?

Our latest Briefing Paper explains the importance of tobacco harm reduction as well as providing a range of country case studies demonstrating the power of safer nicotine products to bring down rates of smoking.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.