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Global State of Tobacco Harm Reduction

Switching to safer nicotine products could be a life-saving approach for millions of people who use high-risk tobacco like combustible cigarettes.


GSTHR maps the global, regional and national availability and use of safer nicotine products, regulatory responses to them, and the public health potential of tobacco harm reduction (THR). Explore any country's data on smoking, vaping, snus, HTP - enter a country in the search box, or find it on the globe.


Just published! Situation Report 2026

'Not if, but when': GSTHR Situation Report 2026 charts growing consumer demand for tobacco harm reduction, despite widening policy gulf.

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View, download and use GSTHR infographics, charts and graphs:

Excise duty on nicotine vaping products compared to excise duty on cigarettes
Aids Used in Quit Attempt in Past 12 Months, England, Smoking Toolkit Study 2011-2015
Trends in prevalence of tobacco use in Latin America, WHO estimations
Difference Between Levels of Adult Tobacco Smoking for Males and Females
Annual burden of mortality, disease incidence, and direct medical costs attributable to tobacco  by country (2015)
Worldwide Revenue in the E-Cigarette Market

Read and download major GSTHR reports:

GSTHR (Situation Report)
A Situation Report
Global State of Tobacco Harm Reduction 2024

The fourth in our biennial GSTHR series, this report tracks the extent to which safer nicotine products are replacing and substituting for combustible and risky oral tobacco products. It is split into two parts, A Global Perspective and Regional and National Insights.

GSTHR2022 RSH Cover
The Right Side of History
Global State of Tobacco Harm Reduction 2022

The third report in our biennial GSTHR series documents the search for safer ways to use nicotine and charts the history of tobacco harm reduction with the emergence of new safer nicotine products.

Burning Issues - GSTHR Report
Burning Issues
Global State of Tobacco Harm Reduction 2020

The second in our biennial GSTHR series, this report focuses on the benefits to public and individual health of having available, affordable, appropriate and acceptable safer alternatives to combustible tobacco products.

Fighting the Last War
Fighting the Last War:
the WHO and International Tobacco Control

This 2021 report from K∙A∙C’s Global State of Tobacco Harm Reduction argues that “tobacco control policy is frozen in time” while “innovative non-combustible nicotine technology and supporting evidence have moved forwards”.