How many smokers are there worldwide?
Nicotine is one of the world’s most widely consumed drugs alongside caffeine and alcohol.9 Smoking is ubiquitous, but 80 per cent of deaths related to smoking occur in LMIC,10 which in turn compri...
How many vapers are there worldwide?
We estimate that there were approximately 82 million nicotine vaping product users worldwide in 2021.Our results rely on the robustness of available survey data and assumptions about extrapolation...
How many people use safer nicotine products worldwide?
Globally, we estimate that 98 million people use safer nicotine products, such as nicotine vaping devices (e-cigarettes), heated tobacco products or pasteurised snus.