How many smokers are there worldwide?
Nicotine is one of the world’s most widely consumed drugs alongside caffeine and alcohol.9 Smoking is ubiquitous, but 80 per cent of deaths related to smoking occur in LMIC,10 which in turn comp...
How many vapers are there worldwide?
We estimate that there are approximately 68 million nicotine vaping product users worldwide. This estimate should be treated with caution, as there is great uncertainty about some of the indi...
How many people use safer nicotine products worldwide?
Globally, we estimate that 98 million people use safer nicotine products, such as nicotine vaping devices (e-cigarettes), heated tobacco products or pasteurised snus.