How many smokers are there worldwide? How many vapers are there worldwide? How many people use safer nicotine products worldwide? Find answers to these and many more questions here.
How many people use safer nicotine products worldwide?
Safer nicotine products (SNP) are used by millions of people worldwide, including users of nicotine vapes (e-cigarettes), heated tobacco products, nicotine pouches and snus.
How many vapers are there worldwide?
An estimated 129 million people worldwide used nicotine vapes in 2025.
How many smokers are there worldwide?
Smoking remains one of the leading causes of preventable disease and death worldwide, with the burden falling disproportionately on low- and middle-income countries (LMIC).