Many people quit smoking without assistance or with the help of nicotine replacement therapy or medicines. However, these approaches do not work for everyone. Safer nicotine products provide another option for people who would otherwise continue to smoke.
Evidence reviewed by internationally respected medical and professional bodies indicates that safer nicotine products play an important role in helping people quit smoking. Many users also report that products such as nicotine vapes, nicotine pouches, snus and heated tobacco products provide a more satisfying alternative to cigarettes than some traditional smoking cessation methods.