The regulatory status of heated tobacco products (HTPs) varies significantly around the world. According to the Global State of Tobacco Harm Reduction (GSTHR), there is no single global approach to regulating HTPs. Countries have adopted different policies, including allowing, regulating, or completely banning these products.

In many countries, HTPs are classified and regulated as tobacco products. Where they are allowed, governments usually introduce restrictions such as health warnings on packaging, limits on advertising and promotion, flavour restrictions, and taxation.

Some countries have chosen to ban HTPs completely. These bans may include prohibitions on selling, importing, purchasing, or advertising heated tobacco products.

Overall, the global regulatory situation for HTPs is inconsistent. Some governments view them as alternative nicotine products that should be regulated, while others apply stricter tobacco-control measures and prohibit their availability.