Profile
Sweden Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Sweden Background
Profile
Sweden Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-05-08

Data collected in 2022 indicate that 14% of people in Sweden were Traditional Smokeless users. An estimated 6% of adult women are current Traditional Smokeless users. Among adult men, the prevalence of current traditional smokeless use is 22%. In total, 12% of adults use traditional smokeless use every day. An estimated 4% of adult women use Traditional Smokeless on a daily basis. Among adult men, daily traditional smokeless use prevalence is 19%. Traditional Smokeless is allowed. Use of Traditional Smokeless is permitted by law in Sweden.

Prevalence

References:
  1. 1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
Comments:
  1. Adults survey: Nationella folkhälsoenkäten (National Survey on Public Health), 2022; National, ages 16-84 World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Adults survey: Nationella folkhälsoenkäten (National Survey on Public Health), 2022; National, ages 16-84

Product promotion

References:
  1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.

Regulation

References:
  1. 1. Tobacco Control Laws. Legislation by Country/Jurisdiction Sweden. Available at: https://www.tobaccocontrollaws.org/legislation/sweden/sales-restrictions. Accessed: 4 July 2025. 2. WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
  2. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
Comments:
  1. There are some restrictions in place.

Availability

References:
  1. ReportLinker. European Import of Tobacco Products by Country. Available at: https://www.reportlinker.com/dataset/cdea2f28ccc331a16fc36a6edbd16a2639029582. Accessed: 8 July 2025.
  2. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
  3. 1. Tobacco Control Laws. Legislation by Country/Jurisdiction Sweden. Available at: https://www.tobaccocontrollaws.org/legislation/sweden/sales-restrictions. Accessed: 4 July 2025. 2. WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
  4. EU. Alcohol, tobacco and excise duties. Available at: https://europa.eu/youreurope/citizens/travel/carry/alcohol-tobacco-cash/index_en.htm. Accessed: 8 July 2025.
Comments:
  1. There are some restrictions in place.

Regulations and restrictions

References:
  1. WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
  2. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.

Publications

May
2022

What is Tobacco Harm Reduction?

Tobacco harm reduction is a potentially life-saving intervention for millions of people across the world who use high-risk tobacco products, offering them the chance to switch to a range of safer nicotine products. Here, we provide a detailed introduction to the principles, history and evidence for this vital public health strategy.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.