Profile
Sweden Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Sweden Background
Profile
Sweden Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-04-14

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.

Prevalence

83,494
1 A
2023
1%
2 A
2023
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Year Value Reference/Comment
2004 12.4% 3A A
2005 12.8% 3A A
2006 12.1% 3A A
2007 11.1% 3A A
2008 11.2% 3A A
2009 11.5% 3A A
2010 12% 3A A
2011 10.7% 3A A
2012 11.2% 3A A
2013 11% 3A A
2014 10.7% 3A A
2015 11.2% 3A A
2016 11.3% 3A A
2018 11.2% 3A A
2020 11.6% 3A A
2021 12.8% 3A A
2022 13.8% 3A A
2022 13.8% 3B
2023 13% 3C B
2024 15.7% 3A A
References:
  1. https://www.folkhalsomyndigheten.se/the-public-health-agency-of-sweden/living-conditions-and-lifestyle/andtg/tobacco/use-of-tobacco-and-nicotine-products/
  2. National Public Health Survey 2022
  3. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. Cohort: 16-84.
  2. Oral tobacco (snus), chewing tobacco or nasal tobacco (snuff)
7.2%
4
2022
20.2%
4
2022
References:
  1. 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  3. https://www.folkhalsomyndigheten.se/the-public-health-agency-of-sweden/living-conditions-and-lifestyle/andtg/tobacco/use-of-tobacco-and-nicotine-products/
  4. National Public Health Survey 2022
Comments:
  1. Oral tobacco (snus), chewing tobacco or nasal tobacco (snuff) World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Oral tobacco (snus), chewing tobacco or nasal tobacco (snuff)
  3. Cohort: 16-84.

Regulation

References:
  1. 1. Tobacco Tactics website available at: http://tobaccotactics.org/index.php/Snus:_EU_Ban_on_Snus_Sales; 2. Sales regulation information obtained from industry source (2018)

Availability

Regulations and restrictions

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.