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Snus

Snus

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Parts of the Model

  1. Lid An injection-moulded polypropylene lid. It closes the can again after each use.
  2. Can The injection-moulded polypropylene can that holds the unused portions.
  3. Tamper-Evident Seal A thin adhesive strip wrapped over the joint between the lid and the can. It breaks or peels away when the can is first opened, so an intact seal shows that the can is unopened.
  4. Portion A measured amount of moist snus in a teabag-like pouch. Original portions are moistened after portioning, which leaves the pouch damp and brown.
  5. Fleece A nonwoven fabric of cellulose fibres such as viscose, which lets saliva through. Here it is formed into a tube around the filling, seamed along the back and sealed at both ends.
  6. Filling Ground tobacco heated with water and salt, then cooled and mixed with flavourings, humectants and sodium carbonate, which sets the pH. Swedish snus is heat-treated rather than fermented, and its nicotine comes from the tobacco itself.

Snus is an oral tobacco product that has been used for more than 300 years. Named after the Swedish word for snuff, snus is made from ground tobacco leaves that are mixed with salt and water. It may also contain food-grade tobacco smoke aroma, or other flavourings, and is placed under the upper lip either in small teabag-like sachets called portion snus or loose.

Snus is most widely used in Scandinavia, particularly in Sweden and Norway, where a form of the product known as ‘Swedish snus’ dominates the market.

Data now support the theory that, when consumers are given accurate information about the relative safety of SNP, as well as access to affordable and suitable products, significant reductions in smoking rates will occur.

  • Smoking Tobacco
  • Nicotine Vapes (E-cigarettes)
  • Snus
  • Heated Tobacco Products
  • Nicotine Replacement Therapy
  • Nicotine Pouches
  • Traditional Smokeless
Learn More

By enabling people to quit risky tobacco use, access to safer nicotine products can reduce harm from smoking and eliminate deadly tobacco smoke.

  • Smoking Tobacco
  • Nicotine Vapes (E-cigarettes)
  • Snus
  • Heated Tobacco Products
  • Nicotine Pouches
Learn More

Did you know that, although snus is banned in every EU country except Sweden, it is legally available across almost all of North and South America?

Learn More
May
2026

What Is Snus?

Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes, but what is it and why is it considered a safer nicotine product? This Briefing Paper aims to provide the answers.

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13 Languages
92061 Views
Jan
2025

How Snus Is Replacing Smoking in Norway: A Revolution Led by Consumers and Product Innovation

While Sweden recently became the first smokefree country, its neighbour, Norway, is also experiencing plummeting smoking rates. This Briefing Paper explores why so many Norwegians have switched from deadly cigarettes to much safer snus.

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13 Languages
46008 Views