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FAQ - Global numbers

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  3. FAQ - Global numbers
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How many smokers are there worldwide?

How many smokers are there worldwide?

Nicotine is one of the world’s most widely consumed drugs alongside caffeine and alcohol. Smoking is ubiquitous, but 80 per cent of deaths related to smoking occur in LMIC, which in turn comprise about 85 per cent of the global population.


How many vapers are there worldwide?

How many vapers are there worldwide?

We estimate that there were approximately 82 million nicotine vaping product users worldwide in 2021.Our results rely on the robustness of available survey data and assumptions about extrapolation...


How many people use safer nicotine products worldwide?

How many people use safer nicotine products worldwide?

Safer nicotine products (SNP) are being used by an estimated 112 million people worldwide, with approximately 82 million using nicotine vapes (up from 68 million in 2020), 20 million using heated ...

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