Quick links to detailed datasheets for Sweden
Data sourced: 2023.   Page updated: 2024-07-23

Sweden abides by the EU Tobacco Products Directive (TPD) (2014), except for where the regulation applies to snus. E-cigarettes are regulated in Sweden by the Act on Electronic Cigarettes and Refill Containers (2017/425), which came into force on 1st July 2017. E-cigarettes that contain tobacco are regulated by the Tobacco Act, while those classified as medical devices, drugs or hazardous substances are regulated by the Medicines Act (2015: 315), Medical Device Act (1993: 584), or Act (1999: 42) on the prohibition of certain hazardous goods. E-cigarettes must also comply with the Product Safety Act (2004: 451). High strength e-liquids with nicotine concentrations over 17 mg/ml are subject to a de facto ban in Sweden as they require permits which are unlikely to be granted. Cross border sales are legal. The prohibition of sponsorship of any kind, including of radio and television programs and TV product placement, is detailed in the Radio and Television Act (20101: 696). In January 2018, a tax on e-cigarette fluid of two krona (€0.2) per millilitre was announced. A new ban on vaping in public spaces came into effect in July 2019. The ban covers outdoor serving areas at cafes and restaurants, as well as public playgrounds, bus shelters and train platforms, sports arenas, and entrances to civic buildings.

Prevalence

Year Value Reference/Comment
2018 162.2 thousand 1A A
2021 90.8 thousand 1B
2023 83.5 thousand 1C
References:
  1. 1. Public Health Agency. National Public Health Survey (tobacco/e-cigarette) 2018. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. n=40,000. 2% figure incldes daily users and occasional users. Age 16 - 84 World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2018 2% 2A A
2021 1.1% 2B
2023 1% 2C
References:
  1. Public Health Agency. National Public Health Survey (tobacco/e-cigarette) 2018.
  2. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  3. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. n=40,000. 2% figure incldes daily users and occasional users. Age 16 - 84
0.6%
2 A
2023
globe
References:
  1. 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. E-cigarettes with nicotine

Product promotion

No
Yes
A
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.

Regulation

Allowed
1
globe
Yes
1
Yes
1
Yes
1
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

Yes
Yes
Yes
Yes
globe

Regulations and restrictions

Yes
Yes
Yes
Yes: 18 years
1
2016
Yes
Yes
Yes
References:
  1. https://ec.europa.eu/health/tobacco/products/revision_en

Perception of harm

21%
1 A
2017
14%
1 A
2017
65%
1 A
2017
References:
  1. Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 65% - YES, 14% - NO, 21% DON'T KNOW
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.