Cigarettes are legally allowed for sale and smoke in Kenya, but there are some certain restrictions in place. Under these regulations, health warnings on all packaging of cigarettes and a minimum sales age of 18 years are required. However, there are no legal restrictions on smoking in public places. The product can be legally imported for trade with a license, but there is a comprehensive ban on all advertisements, online sales, and vending machine purchases. Additionally, an excise tax of 19.13%, contributing to a total taxation rate of 32.92%, is applied to cigarettes.
Tobacco smoking in Kenya remains a formidable public health concern. The number of smokers aged 15 and older in 2024 was estimated to be 2,3 million individuals based on the data from the World Health Organization (WHO). This indicates that the overall current smoking prevalence among adults was 6.4%, with a marked gender disparity observed: 12.1% of adult males and 0.9% of adult females were reported to be smokers. This represents a slight decrease from 2020 when the current prevalence among adults was 8.1% overall, 15.6% among adult males and 0.8% among adult females.
In 2021, tobacco smoking accounted for 9,418 deaths, corresponding to 2.63% of all deaths attributed to smoking. Gender differences in smoking-related mortality are evident, with 7810 male deaths (3.81% of all male deaths) and 1608 female deaths (1.05% of all female deaths). For reference, the adult daily smoking prevalence in 2015 was 8.3%, with 16.6% among males and 0.4% among females. These statistics underscore the ongoing challenge of tobacco smoking in Kenya, necessitating continued public health interventions and regulatory measures to reduce smoking prevalence and associated health impacts.
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 3.2 million | 1A |
| 2024 | 2.3 million | 1B |
- (1) WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition. (2) Department of Economic and Social Affairs (Ed.). (2019). World Population Prospects 2019 (Online Edition Rev. 1.; Population Division). United Nations. https://population.un.org/wpp/Download/Standard/Population/
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 10.2% | 1A |
| 2020 | 8.1% | 1B |
| 2022 | 7.6% | 1C A |
| 2024 | 6.4% | 1D |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 1% | 1A |
| 2020 | 0.8% | 1B |
| 2022 | 0.7% | 1C A |
| 2024 | 0.9% | 1D |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 19.5% | 1A |
| 2020 | 15.6% | 1B |
| 2022 | 14.7% | 1C A |
| 2024 | 12.1% | 1D |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | 6% | 3A A |
| 2015 | 8.3% | 3B B |
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Kenya STEPS survey, 2015; National, ages 18-69. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Kenya, GATS was first conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 4,408 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | 0.6% | 3A A |
| 2015 | 0.4% | 3B B |
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Kenya STEPS survey, 2015; National, ages 18-69. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Kenya, GATS was first conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 4,408 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | 11.6% | 3A A |
| 2015 | 16.6% | 3B B |
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Kenya STEPS survey, 2015; National, ages 18-69. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Kenya, GATS was first conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 4,408 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Kenya STEPS survey, 2015; National, ages 18-69. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Kenya, GATS was first conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 4,408 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
Smoking-related mortality
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 8,118 | 1A |
| 2021 | 9,418 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 1,881 | 1A |
| 2021 | 1,608 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 6,237 | 1A |
| 2021 | 7,810 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 3.57% | 1A |
| 2021 | 2.63% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 1.5% | 1A |
| 2021 | 1.05% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 4.2% | 1A |
| 2021 | 3.81% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
Product promotion
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-ken.pdf?sfvrsn=6fd5b57b_3&download=true. Accessed: 5 December 2025.
Regulation
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-ken.pdf?sfvrsn=6fd5b57b_3&download=true. Accessed: 5 December 2025.
- There are certain restrictions in place.
Availability
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-ken.pdf?sfvrsn=6fd5b57b_3&download=true. Accessed: 5 December 2025.
- World Integrated Trade Solution. World Bank. Cigarettes containing tobacco imports by country in 2023. Available at: https://wits.worldbank.org/trade/comtrade/en/country/ALL/year/2023/tradeflow/Imports/partner/WLD/product/240220. Accessed: 6 December 2025.
- There are certain restrictions in place.
- An import license is required.
Regulations and restrictions
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-ken.pdf?sfvrsn=6fd5b57b_3&download=true. Accessed: 5 December 2025.
Tax
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-ken.pdf?sfvrsn=6fd5b57b_3&download=true. Accessed: 5 December 2025.
- Total taxation rate: 32.92%