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Using HTP in Greece

Profile
Greece Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Greece Background
Profile
Greece Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-08-07

Heated Tobacco Products (HTPs) are regulated as new smokeless tobacco products and are allowed in Greece including their online sales. HTPs can be found in general retail stores. The law requires health warnings on HTPs' packaging, and puts restrictions on their flavours. Notably, health benefit claims regarding these products are allowed.

Statistics indicate that the number of HTP users in Greece shows to have increased from an estimated 178,000 adult individuals to an estimated 247,553 individuals in 2023. This shows that the prevalence of HTP use has increased from 2.0% in 2020 to 2.8% in 2023. Also, daily use prevalence of HTPs among adult Greeks shows to have increased from 1.5% in 2020 to 2.6% in 2023.

Prevalence

Year Value Reference/Comment
2020 177,848 1A
2023 247,553 1B
References:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 2% 2A
2023 2.8% 2B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 133,386 1A A
2023 229,870 1B A
References:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 1.5% 2A
2023 2.6% 2B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 0.09% 2A A
2020 6% 2B
2023 10% 2C
References:
  1. Global Action to End Smoking. State of Smoking and Health in Greece. Available at: https://globalactiontoendsmoking.org/research/tobacco-around-the-world/greece/. Accessed: 16 July 2025.
  2. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  3. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. The survery is from 2020.
References:
  1. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/

Product promotion

References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.

Regulation

Year Value Reference/Comment
2024 Allowed 1A
2024 Allowed 1B
References:
  1. Anti-smoking Global Index. (2024). [Data set]. https://antismoking.global/
  2. 1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025. 2. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=484. Accessed: 10 July 2025.
Yes Regulated as "new smokeless tobacco products"
2
2023
References:
  1. 1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025. 2. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=484. Accessed: 10 July 2025.
  2. 1. Tobacco Intelligence. Greece: heated tobacco regulation, September 2023. Available at: https://tobaccointelligence.com/greece-heated-tobacco-regulation-september-2023/#:~:text=Heated%20tobacco%20products%20are%20considered,notified%20as%20herbal%20smoking%20products. Accessed: 16 July 2025. 2. Global Action to End Smoking. State of Smoking and Health in Greece. Available at: https://globalactiontoendsmoking.org/research/tobacco-around-the-world/greece/. Accessed: 16 July 2025.

Availability

References:
  1. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=484. Accessed: 10 July 2025.
  2. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.
  3. 1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. BAT Harm Reduction Report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P.
Comments:
  1. 1. IQOS; 2. glo

Regulations and restrictions

References:
  1. Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=484. Accessed: 10 July 2025.
  2. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.
Comments:
  1. Only tobacco flavours or NO flavours are allowed

Tax

Between 10% and 50% of those levied on cigarettes
1
2024
References:
  1. Anti Smoking Global Index. Heated Tobacco Products. Available at: https://antismoking.global/world-map. Accessed: 16 July 2025.

Publications

Retail volume of cigarette and HTP markets in selected countries

Retail volume of cigarette and HTP markets in selected countries

Heated tobacco product (HTP) sales have seen significant growth since 2016, in Asia Pacific and Western and Eastern Europe. In many countries, this has coincided with a drop in cigarette sales. Data on retail volume sales of cigarettes and HTP are both measured in sticks, but one HTP stick may not be a perfect substitute for people who smoke, as it contains a lower dose of nicotine than one cigarette. Nevertheless, retail volume sales figures do suggest varied substitution effects in the following countries:

  • approximately one–to-one substitution of HTP sticks for cigarettes: Hungary, South Korea, Italy, Germany.
  • cigarette sales drop faster than HTP sales increase: Slovakia, Czech Republic, Russia, Japan, Greece.
  • cigarette sales drop slower than HTP sales increase: Kazakhstan, Lithuania, Portugal.

See "The Global State of Tobacco Harm Reduction 2024: A Situation Report" for more information.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.