In Georgia, Heated Tobacco Products (HTPs) are allowed for sale and use. However, sales through online channels and vending machines are prohibited. The law requires health warnings on HTP packaging, and the minimum legal age for purchasing HTPs is 18 years. Restrictions also exist on the flavours and use of HTPs in public places.
In terms of prevalence, an estimated 50,024 adults in Georgia were current users of HTPs in 2021, representing a current HTP prevalence of 1.6%. HTP use was more prevalent among men with 2.5% than women with 0.7%. In the same year, daily HTP use was reported by approximately 31,265 adults (1.0%), with a higher prevalence among men (1.4%) than women (0.6%).
Prevalence
- 1. Caucasus Research Resource Center (CRRC) Georgia, 2021 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Caucasus Research Resource Center (CRRC) Georgia, 2021
- World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Allowed | 1A |
| 2025 | Allowed | 1B |
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
- Tobacco Control Laws. Legislation by Country/Jurisdiction Georgia. Available at: https://www.tobaccocontrollaws.org/legislation/georgia/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- Tobacco Control Laws. Legislation by Country/Jurisdiction Georgia. Available at: https://www.tobaccocontrollaws.org/legislation/georgia/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
Availability
- Tobacco Control Laws. Legislation by Country/Jurisdiction Georgia. Available at: https://www.tobaccocontrollaws.org/legislation/georgia/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
Regulations and restrictions
- Tobacco Control Laws. Legislation by Country/Jurisdiction Georgia. Available at: https://www.tobaccocontrollaws.org/legislation/georgia/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=379. Accessed: 16 June 2026.
Publications
Current use prevalence of HTP according to the most recent survey in EECA
The use of heated tobacco products mostly follows the trends observed in vaping in the EECA region. Once again, Belarus (3%), Ukraine (3%) and Georgia (2.3%) show a moderate but noteworthy presence of these products and their use. Moldova deviates from this pattern, with HTP use at 2.6%, while current vaping prevalence stands at only 0.7%. Similar to the low vaping prevalence, Armenia, Azerbaijan, and Uzbekistan exhibit low rates of HTP use.
