Profile
Finland Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Finland Background
Profile
Finland Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2025-11-05

In Finland, e-cigarettes are allowed under a certain regulatory framework. Online sales and vending machine purchases of e-cigarettes are banned, and health claims related to their use are not permitted either. The country imposes an excise tax on e-cigarettes, valued at up to 10% of that levied on traditional cigarettes. Manufacturers and importers are required to submit product notifications before marketing new products. All e-cigarettes must be sold in child-resistant and tamper-proof containers and carry appropriate health warnings on the packaging. Sales are restricted to individuals aged 18 years and above. Additional product standards include a maximum nicotine concentration of 20 mg/ml and a limit on tank size to 2 ml or less. Flavourings are restricted, and the use of e-cigarettes in public places is legally banned.
As of 2023, there were approximately 46,500 current vapers in Finland, representing 1% of the adult population. The daily vaping prevalence among adults was 0.7%. 17% of adults reported having ever tried e-cigarettes (based on 2017 data). Data from 2021 indicate that 1% of adult females and 3% of adult males were current e-cigarette users. Public perception data conducted in 2017 show that the majority of Finns consider e-cigarettes to be harmful: 81% believed that e-cigarettes are harmful or more harmful than cigarettes, 11% considered them less harmful, and 8% were uncertain.

Prevalence

38,327
1
2021
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Year Value Reference/Comment
2017 1% 2A A
2021 0.82% 2B
2021 2% 2C B
2022 3% 2D
2023 1% 2E
References:
  1. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
  2. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  3. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-fin.pdf?sfvrsn=f3c106c5_3&download=true. Accessed: 6 August 2025.
  4. Healthy Finland Survey 2022 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  5. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.
  2. Adults survey: National FinSote Survey, 2020-21; National, ages 20+
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Year Value Reference/Comment
2021 1% 3A A
2022 2% 3B
References:
  1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-fin.pdf?sfvrsn=f3c106c5_3&download=true. Accessed: 6 August 2025.
  2. Healthy Finland Survey 2022 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
Comments:
  1. Adults survey: National FinSote Survey, 2020-21; National, ages 20+
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Year Value Reference/Comment
2021 3% 3A A
2022 3% 3B
References:
  1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-fin.pdf?sfvrsn=f3c106c5_3&download=true. Accessed: 6 August 2025.
  2. Healthy Finland Survey 2022 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
Comments:
  1. Adults survey: National FinSote Survey, 2020-21; National, ages 20+
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Year Value Reference/Comment
2021 1% 2A A
2023 0.7% 2B A
References:
  1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-fin.pdf?sfvrsn=f3c106c5_3&download=true. Accessed: 6 August 2025.
  2. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. Adults survey: National FinSote Survey, 2020-21; National, ages 20+
  2. E-cigarettes with nicotine
1%
4 B
2021
17%
5 C
2017
References:
  1. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  2. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  3. Healthy Finland Survey 2022 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  4. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-fin.pdf?sfvrsn=f3c106c5_3&download=true. Accessed: 6 August 2025.
  5. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. E-cigarettes with nicotine
  2. Adults survey: National FinSote Survey, 2020-21; National, ages 20+
  3. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.

Product promotion

No
1
2023
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Year Value Reference/Comment
2017 or earlier Yes A
2023 Yes 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.

Regulation

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Year Value Reference/Comment
2017 or earlier Allowed
2024 Allowed 1B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Yes
2
Yes
2
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Regulations and restrictions

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Year Value Reference/Comment
2017 or earlier YES
2023 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2023 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2024 YES 2A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
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Year Value Reference/Comment
2016 Yes: 18 years 0A
2025 Yes: 18 years
References:
  1. https://ec.europa.eu/health/tobacco/products/revision_en
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Year Value Reference/Comment
2017 or earlier YES
2024 YES 2A A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Comments:
  1. Only tobacco flavours or NO flavours are allowed.
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Year Value Reference/Comment
2017 or earlier Yes
2024 Yes Equal or less than 20mg/ml 2A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2023 NO 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
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Year Value Reference/Comment
2017 or earlier YES
2023 2 ml or less 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Finland. Available at: https://www.tobaccocontrollaws.org/legislation/finland/e-cigarettes?row=1228390. Accessed: 23 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Comments:
  1. Only tobacco flavours or NO flavours are allowed.

Perception of harm

References:
  1. Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 81% - YES, 11% - NO, 8% DON'T KNOW

Tax

Up to 10% of those levied on cigarettes
1
2024
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.