Top Stories from Finland
14.4% of the adult population are current smokers
There are approximately 687,000 current smokers in Finland
16.6% of men are current smokers but only 12.2% of women
Country profile
Data sourced:
2025.
Page updated:
2025-11-05
Smoking in Finland
The overall smoking prevalence in Finland has been decreasing since 2006. 19.7% of the adult population in Finland are current smokers, down from 26% in 2006. This means there are now approximately 912,299 smokers in the country. 21% of men smoke and for women the figure is 18.3%.
The most recent data show there were 5,129 annual deaths from tobacco-smoking related diseases (approximately 1,500 women and 3,600 men). The annual percentage of all deaths attributable to tobacco smoking was 11.51% (women: 5.8%; and men: 13.9%).
Nicotine vapes (e-cigarettes) are legal in Finland and there are 38,300 vapers in the country, giving an adult vaping prevalence of 0.82%. There is a requirement to ensure vape packaging contains a health warning, and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.
There is no specific law on heated tobacco products and the situation is quite complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.
Nicotine replacement therapy (NRT) can be marketed and it is available to buy in many general shops without a prescription. The NRT market in Finland is worth €88.7 million.
For further information and full references, click through to the detailed datasheets above.
4,070
Deaths
4,070 people die every year due to tobacco smoking in Finland.
88.7 million €
Market size of NRT.
Estimated NRT market size is 88.7 million €.
Nicotine Vaping Devices
in Finland
In Finland, e-cigarettes are allowed under a certain regulatory framework. Online sales and vending machine purchases of e-cigarettes are banned, and health claims related to their use are not permitted either. The country imposes an excise tax on e-cigarettes, valued at up to 10% of that levied on traditional cigarettes. Manufacturers and importers are required to submit product notifications before marketing new products. All e-cigarettes must be sold in child-resistant and tamper-proof containers and carry appropriate health warnings on the packaging. Sales are restricted to individuals aged 18 years and above. Additional product standards include a maximum nicotine concentration of 20 mg/ml and a limit on tank size to 2 ml or less. Flavourings are restricted, and the use of e-cigarettes in public places is legally banned.
As of 2023, there were approximately 46,500 current vapers in Finland, representing 1% of the adult population. The daily vaping prevalence among adults was 0.7%. 17% of adults reported having ever tried e-cigarettes (based on 2017 data). Data from 2021 indicate that 1% of adult females and 3% of adult males were current e-cigarette users. Public perception data conducted in 2017 show that the majority of Finns consider e-cigarettes to be harmful: 81% believed that e-cigarettes are harmful or more harmful than cigarettes, 11% considered them less harmful, and 8% were uncertain.
Heated Tobacco Products
in Finland
Heated tobacco products are not regulated in Finland. You can't advertise HTP in Finland.
Nicotine Replacement Therapy
in Finland
You can buy NRT in many general shops without a prescription.
Snus
in Finland
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Finland
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.