Cigarette sales halved: heated tobacco products and the Japanese experience

Cigarette sales halved: heated tobacco products and the Japanese experience

(2024)

Cigarette sales halved: heated tobacco products and the Japanese experience

Spanish
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In the ten years following the introduction of heated tobacco products to Japan, sales of cigarettes have fallen by 52% in Japan. This Briefing Paper explores some of the factors that have helped bring about this startling decline alongside the rapid growth of heated tobacco products.