Data collected in 2022 indicate that 14% of people in Sweden were Traditional Smokeless users. An estimated 6% of adult women are current Traditional Smokeless users. Among adult men, the prevalence of current traditional smokeless use is 22%. In total, 12% of adults use traditional smokeless use every day. An estimated 4% of adult women use Traditional Smokeless on a daily basis. Among adult men, daily traditional smokeless use prevalence is 19%. Traditional Smokeless is allowed. Use of Traditional Smokeless is permitted by law in Sweden.
Prevalence
- 1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
- Adults survey: Nationella folkhälsoenkäten (National Survey on Public Health), 2022; National, ages 16-84 World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Adults survey: Nationella folkhälsoenkäten (National Survey on Public Health), 2022; National, ages 16-84
Product promotion
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
Regulation
- 1. Tobacco Control Laws. Legislation by Country/Jurisdiction Sweden. Available at: https://www.tobaccocontrollaws.org/legislation/sweden/sales-restrictions. Accessed: 4 July 2025. 2. WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
- There are some restrictions in place.
Availability
- ReportLinker. European Import of Tobacco Products by Country. Available at: https://www.reportlinker.com/dataset/cdea2f28ccc331a16fc36a6edbd16a2639029582. Accessed: 8 July 2025.
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
- 1. Tobacco Control Laws. Legislation by Country/Jurisdiction Sweden. Available at: https://www.tobaccocontrollaws.org/legislation/sweden/sales-restrictions. Accessed: 4 July 2025. 2. WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
- EU. Alcohol, tobacco and excise duties. Available at: https://europa.eu/youreurope/citizens/travel/carry/alcohol-tobacco-cash/index_en.htm. Accessed: 8 July 2025.
- There are some restrictions in place.
Regulations and restrictions
- WHO. WHO report on the global tobacco epidemic, 2025. Available at: https://www.who.int/publications/i/item/9789240112063. Accessed: 3 July 2025.
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-swe.pdf?sfvrsn=25f02894_3&download=true. Accessed: 7 July 2025.
Publications
What is snus?
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes, but what is it and why is it considered a safer nicotine product? This Briefing Paper aims to provide the answers.
The European Union (EU) Tobacco Products Directive (TPD) 2016 Changes to the EU TPD
- No Fire, No Smoke: The Global State of Tobacco Harm Reduction
The TPD is a Directive of the EU which means that all EU countries must ‘transpose’ or incorporate the TPD requirements into their national laws. The only flexibility permitted is the ability to enact additional regulations. The current Directive entered into force on 19th May 2014 and became applicable in the EU Member States on 20th May 2016.
In 2014 a revised Tobacco Products Directive known as TPD 2 was issued by the EU to update the 2001 Tobacco Products Directive. TPD2 regulates all tobacco products in the European Union and its scope is wide. It covers product regulation in terms of reporting obligations of ingredients and emissions for all tobacco products. It includes product packaging and labelling including the size and appearance of products, traceability features to be fixed onto packaging as well as health warnings. It covers cross-border advertising of tobacco products; it reinforces the ban on oral tobacco products (snus), but importantly it provides for the placing on the market of e-cigarettes and refill containers, as well as making provision for notification of novel tobacco products. It also provides for herbal cigarettes.
See also p. 96 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)
