Heated Tobacco Products (HTPs) are regulated as novel tobacco products, and are allowed for sales and use in Moldova. However, their sales through online channels and vending machines are banned. The laws also bans HTPs advertising and require manufacturers to place health warnings on packaging of these products, and use only flavours allowed. There are also restrictions on their use in public places. By 2021, HTP had been used by around 2.6% of individuals in Moldova.
Prevalence
- 1. STEPS. https://www.who.int/europe/publications/i/item/WHO-EURO-2022-6785-46551-67555 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- STEPS. https://www.who.int/europe/publications/i/item/WHO-EURO-2022-6785-46551-67555
- Cohort 18+ World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Cohort 18+
Product promotion
- Tobacco Control Laws. HTP Legislation by Country/Jurisdiction Moldova. Available at: https://www.tobaccocontrollaws.org/legislation/moldova/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Allowed | 1A A |
| 2026 | Allowed | 1B |
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
- Tobacco Control Laws. HTP Legislation by Country/Jurisdiction Moldova. Available at: https://www.tobaccocontrollaws.org/legislation/moldova/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- IQOS
- Tobacco Control Laws. HTP Legislation by Country/Jurisdiction Moldova. Available at: https://www.tobaccocontrollaws.org/legislation/moldova/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- Global Tobacco Control. Heated Tobacco. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/countries?country=527. Accessed: 16 June 2026.
Availability
- Tobacco Control Laws. HTP Legislation by Country/Jurisdiction Moldova. Available at: https://www.tobaccocontrollaws.org/legislation/moldova/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
- IQOS
Regulations and restrictions
- Tobacco Control Laws. HTP Legislation by Country/Jurisdiction Moldova. Available at: https://www.tobaccocontrollaws.org/legislation/moldova/heated-tobacco-products/main-policies. Accessed: 16 June 2026.
Publications
Current use prevalence of HTP according to the most recent survey in EECA
The use of heated tobacco products mostly follows the trends observed in vaping in the EECA region. Once again, Belarus (3%), Ukraine (3%) and Georgia (2.3%) show a moderate but noteworthy presence of these products and their use. Moldova deviates from this pattern, with HTP use at 2.6%, while current vaping prevalence stands at only 0.7%. Similar to the low vaping prevalence, Armenia, Azerbaijan, and Uzbekistan exhibit low rates of HTP use.
