Japan Background
Data sourced: 2024.   Page updated: 2025-08-26

In Japan, the sale of e-cigarettes are banned, and these products are regulated as medicinal products. This means they cannot be legally sold or distributed without pharmaceutical approval. Online sales of nicotine-containing e-cigarettes are not allowed either, and their commercial importation is prohibited. Some unofficial sources suggest that Japanese vapers may be able to import up to one month's supply of nicotine-containing e-cigarettes for personal use, but this information cannot be independently confirmed. Despite the regulatory restrictions, survey data from 2017 estimated that around 2.1 million adults in Japan were current e-cigarette users, and the adult current e-cigarette vaping prevalence was estimated to be 1.9%.in the same year, 11.4% people reported having tried e-cigarettes at least once. If you have more recent or verified information about e-cigarette regulations or use in Japan, the GSTHR team would welcome your input by email.

Prevalence

References:
  1. Tabuchi, T. et al (2017) Heat-not-burn tobacco product use in Japan: its prevalence, predictors and perceived symptoms from exposure to secondhand heat-not-burn tobacco aerosol. Tobacco Control. https://tobaccocontrol.bmj.com/content/early/2017/12/15/tobaccocontrol-2017-053947?papetoc=#DC1

Regulation

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Year Value Reference/Comment
2017 or earlier Banned
2024 Banned 1B
2024 Banned 1C
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices—Japanese/English— Japanese Law Translation. (1960). https://www.japaneselawtranslation.go.jp/en/laws/view/3213
  3. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
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Year Value Reference/Comment
2017 or earlier Yes
2024 Yes 2B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices—Japanese/English— Japanese Law Translation. (1960). https://www.japaneselawtranslation.go.jp/en/laws/view/3213
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices—Japanese/English— Japanese Law Translation. (1960). https://www.japaneselawtranslation.go.jp/en/laws/view/3213

Availability

References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Regulations and restrictions

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.