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Using HTP in Hungary

Profile
Hungary Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Hungary Background
Profile
Hungary Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-08-07

In Hungary, heated tobacco products (HTPs) are regulated as tobacco products and are allowed for sale and use. The number of current adult HTP users in Hungary was estimated to be around 203,000 individuals in 2023 which shows an increase from an estimated 98,000 people in 2020. This means that the current prevalence of HTP use among adults increased from 1.2% in 2020 to 2.5% in 2023. Likewise, adult daily use prevalence of HTPs increased from 0.9% in 2020 to 1.8% in 2023. In a survey in 2023, 3.4% of the respondents stated that they had tried HTP at least once.

Prevalence

Year Value Reference/Comment
2020 98,058 1A
2023 202,671 1B
References:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 1.2% 2A
2023 2.5% 2B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 73,544 1A A
2023 145,923 1B A
References:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 0.9% 2A
2023 1.8% 2B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 3.2% 2A
2023 3.4% 2B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
References:
  1. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/

Regulation

References:
  1. Hungary Today. Rising Demand for Heated Tobacco as Traditional Cigarette Sales Decline. Available at: https://hungarytoday.hu/rising-demand-for-heated-tobacco-as-traditional-cigarette-sales-decline/#:~:text=In%20recent%20years%2C%20Hungary%20has,tobacco%20products%20rapidly%20gaining%20popularity. Accessed: 19 June 2026.
  2. Tobacco Intelligence. Regulatory report: Hungary – HnB, oral tobacco and nicotine pouches, March 2022. Available at: https://tobaccointelligence.com/regulatory-report-hungary-hnb-oral-tobacco-and-nicotine-pouches-march-2022/. Accessed: 19 June 2026.

Availability

References:
  1. Hungary Today. Rising Demand for Heated Tobacco as Traditional Cigarette Sales Decline. Available at: https://hungarytoday.hu/rising-demand-for-heated-tobacco-as-traditional-cigarette-sales-decline/#:~:text=In%20recent%20years%2C%20Hungary%20has,tobacco%20products%20rapidly%20gaining%20popularity. Accessed: 19 June 2026.
  2. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system

Regulations and restrictions

References:
  1. Tobacco Intelligence. Regulatory report: Hungary – HnB, oral tobacco and nicotine pouches, March 2022. Available at: https://tobaccointelligence.com/regulatory-report-hungary-hnb-oral-tobacco-and-nicotine-pouches-march-2022/. Accessed: 19 June 2026.

Publications

Retail volume of cigarette and HTP markets in selected countries

Retail volume of cigarette and HTP markets in selected countries

Heated tobacco product (HTP) sales have seen significant growth since 2016, in Asia Pacific and Western and Eastern Europe. In many countries, this has coincided with a drop in cigarette sales. Data on retail volume sales of cigarettes and HTP are both measured in sticks, but one HTP stick may not be a perfect substitute for people who smoke, as it contains a lower dose of nicotine than one cigarette. Nevertheless, retail volume sales figures do suggest varied substitution effects in the following countries:

  • approximately one–to-one substitution of HTP sticks for cigarettes: Hungary, South Korea, Italy, Germany.
  • cigarette sales drop faster than HTP sales increase: Slovakia, Czech Republic, Russia, Japan, Greece.
  • cigarette sales drop slower than HTP sales increase: Kazakhstan, Lithuania, Portugal.

See "The Global State of Tobacco Harm Reduction 2024: A Situation Report" for more information.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.