Time to Switch?
Knowledge•Action•Change (2018)- No Fire, No Smoke: The Global State of Tobacco Harm Reduction
The Time to Switch poster went viral round the world within a couple of hours of appearing on billboards in Leicester. The call to action on the poster was that all smokers should consider switching to vaping, and that vapers should consider quitting smoking altogether.
Also see p. 54 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)
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