Cigarette sales halved: heated tobacco products and the Japanese experience
Cigarette sales halved: heated tobacco products and the Japanese experience
(2024)
Cigarette sales halved: heated tobacco products and the Japanese experience
Chinese (Mandarin)
PDF Document
In the ten years following the introduction of heated tobacco products to Japan, sales of cigarettes have fallen by 52% in Japan. This Briefing Paper explores some of the factors that have helped bring about this startling decline alongside the rapid growth of heated tobacco products.