Top Stories from Morocco

13.1% of the adult population are current smokers
There are approximately 3.6 million current smokers in Morocco
25.3% of men are current smokers but only 1% of women
Smoking in Morocco
There has been an upwards trend in current smoking prevalence in the general population in Morocco. In 2000 the overall prevalence was estimated to be 19%; this increased to 23% by 2015, with a projection to increase to 28% by 2025. This increase in prevalence has been driven solely by men's smoking, which increased from 34% to 47% between 2000 and 2015, and is projected to increase further to 57.5% by 2025 according to WHO trend data. By contrast, women's smoking during the same period decreased from 4% in 2000 to less than 1% in 2015, and is projected to reduce to less than 0.5% by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.
21,574
Deaths
In Morocco, 21574 people die each year due to tobacco smoking.
1.3 million €
Market size of NRT.
NRT market size is estimated to be 1.3 million €.
Nicotine Vaping Devices
in Morocco
In Morocco, there is no specific law regulating e-cigarettes. According to data from Mistervapeuk (@mistervape.co.uk), bringing e-cigarettes and vaping products for personal use is generally allowed. However, since vape shops are rare, it is advisable to bring a sufficient supply of vaping products to last throughout your trip—after confirming that your airline permits them.
The minimum age restriction for vaping is unclear, but since the minimum smoking age is 18 years, it is reasonable to assume a similar restriction may apply. Additionally, smoking is banned in public places such as mosques, schools, hospitals, and public transport, so vaping in these areas is not encouraged to avoid any potential issues.
Heated Tobacco Products
in Morocco
You can't advertise HTP in Morocco.
Nicotine Replacement Therapy
in Morocco
NRT is legal to market.
Snus
in Morocco
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Morocco
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper