In Switzerland, e-cigarettes are legal and regulated as tobacco products. However, online sales of e-cigarettes are not permitted, and health claims promoting their use are prohibited. Unlike traditional cigarettes, e-cigarettes in Switzerland are not subject to an excise tax. Switzerland has a clear regulatory framework for e-cigarette products. Based on that, child-resistant and tamper-proof packaging is required, and health warnings must be displayed on all e-cigarette packaging. While there are no restrictions on flavour range, the maximum nicotine concentration is capped at 20 mg/ml, and tank sizes are limited to 2 ml or less. The use of e-cigarettes in public places is also legally restricted.
Switzerland had approximately 221,000 current vapers as of 2022. The adult current e-cigarette prevalence was reported to be 3%. Among adults, 2.6% of females and 3.4% of males were reported to be current e-cigarettes users. The adult daily vaping prevalence was estimated to be 1.7% overall, with a daily prevalence of 1.7% among females and 1.8% among males.
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 | 85,388 | 1A A |
| 2022 | 221,061 | 1B B |
| 2022 | 221,061 | 1A A |
| 2023 | 459,621 | 1C |
| 2023 | 296,530 | 1A A |
| 2024 | 320,679 | 1A A |
| 2024 | 462,375 | 1C |
| 2025 | 307,602 | 1A A |
- 1. https://ind.obsan.admin.ch/indicator/monam/konsum-von-e-zigaretten-alter-15 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-che.pdf?sfvrsn=83d51905_3&download=true. Accessed: 8 August 2025. 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. Enquête Santé et Lifestyle 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Cohort: 15+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Adults survey: Enquête Santé et Lifestyle, 2022; National, ages 15+ World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 | 1.2% | 2A A |
| 2022 | 3% | 2B B |
| 2022 | 3% | 2A A |
| 2023 | 6.2% | 2C |
| 2023 | 4% | 2A A |
| 2024 | 4.3% | 2A A |
| 2025 | 4.1% | 2A A |
- https://ind.obsan.admin.ch/indicator/monam/konsum-von-e-zigaretten-alter-15
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-che.pdf?sfvrsn=83d51905_3&download=true. Accessed: 8 August 2025.
- Enquête Santé et Lifestyle 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Cohort: 15+.
- Adults survey: Enquête Santé et Lifestyle, 2022; National, ages 15+
| Year | Value | Reference/Comment |
|---|---|---|
| 2022 | 2.6% | 3A A |
| 2023 | 6.3% | 3B |
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-che.pdf?sfvrsn=83d51905_3&download=true. Accessed: 8 August 2025.
- Enquête Santé et Lifestyle 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Adults survey: Enquête Santé et Lifestyle, 2022; National, ages 15+
| Year | Value | Reference/Comment |
|---|---|---|
| 2022 | 3.4% | 3A A |
| 2023 | 6.1% | 3B |
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-che.pdf?sfvrsn=83d51905_3&download=true. Accessed: 8 August 2025.
- Enquête Santé et Lifestyle 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Adults survey: Enquête Santé et Lifestyle, 2022; National, ages 15+
- 1. https://ind.obsan.admin.ch/indicator/monam/konsum-von-e-zigaretten-alter-15 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- https://ind.obsan.admin.ch/indicator/monam/konsum-von-e-zigaretten-alter-15
- Enquête Santé et Lifestyle 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-che.pdf?sfvrsn=83d51905_3&download=true. Accessed: 8 August 2025.
- Cohort: 15+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Cohort: 15+.
- Adults survey: Enquête Santé et Lifestyle, 2022; National, ages 15+
Product promotion
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Allowed or banned at place of sale or allowed or banned in all media.
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | no specific law | 1A |
| 2018 | Allowed | 1B |
| 2024 | Allowed | 1C |
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Availability
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2018 | No | 2A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2018 | No | 2A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2018 | Yes | 2A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2018 | Yes | 2A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Yes | |
| 2018 | Yes | 2A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
Regulations and restrictions
| Year | Value | Reference/Comment |
|---|---|---|
| 2018 | YES | 2A |
| 2024 | YES | 2B A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Text health warnings.
| Year | Value | Reference/Comment |
|---|---|---|
| 2018 | Yes | 2A |
| 2024 | Equal or less than 20mg/ml | 2B |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | YES | |
| 2018 | YES | 1A |
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Switzerland | Global Tobacco Control. https://www.globaltobaccocontrol.org/e-cigarette/switzerland.
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- Text health warnings.
Tax
- Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
- No excise taxes are levied on this product.
Publications
Tobacco harm reduction and the FCTC: issues and challenges at COP11
From 17th – 22nd November 2025, COP11 is taking place in Geneva. This Briefing Paper explores the efficacy of the FCTC in reducing smoking, and considers the challenges posed by COP11 to consumer access to safer nicotine products and tobacco harm reduction progress.
The Framework Convention on Tobacco Control (FCTC) and the Conference of the Parties (COP): an explainer (updated September 2025)
The Eleventh Meeting of the Conference of the Parties (COP) to the Framework Convention on Tobacco Control (FCTC) is taking place from 17th – 22nd November 2025. This updated guide for COP11 explains what COP meetings are, how they work, and why they are important.