In Bhutan, smoking is legal but certain regulatory restrictions exist for tobacco products including cigarettes. Based on these regulations, cigarette sales are allowed, and consumers are permitted to purchase them online as well as through vending machines. Moreover, import of cigarettes for commercial trade is allowed with an appropriate license. The country also mandates health warnings on all cigarette packaging and enforces a minimum legal purchase age of 18 years. Notably, no legal restrictions exist for smoking in public places. However, a comprehensive ban on all forms of tobacco advertising is enforced, and a total taxation rate of 12.46% without any excise tax is applied on cigarettes in Bhutan.
Bhutan reported a current tobacco smoking prevalence of 7.8% among adult individuals aged 15 years and older in 2024. The current smoking prevalence indicates that 3% of adult females and 12% of adult males were current smokers in 2024. This equals to approximately 48,000 smokers. The data show an increase both in the prevalence and total number of smokers than previous years. For reference, the adult daily smoking prevalence in 2017 was 4.3%, including 6% among males and 2.1% among females.
In terms of smoking-related mortality, data from 2021 show that there were 329 deaths attributable to smoking in Bhutan, representing 7.43% of all deaths in the country that year. This includes 248 deaths among males, accounting for 10.3% of all male deaths, and 81 deaths among females, making up 4.02% of all female deaths. These statistics highlight the ongoing public health burded of smoking in Bhutan, despite regulatory efforts to control its prevalence and impacts.
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2022 | 6.9% | 1A A |
| 2024 | 7.8% | 1B |
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2022 | 2.7% | 1A A |
| 2024 | 3% | 1B |
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2022 | 10.6% | 1A A |
| 2024 | 12% | 1B |
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- WHO report on the global tobacco epidemic, 2017, Country profiles http://www.who.int/tobacco/surveillance/policy/country_profile/en/
- Age range varies from majority of other WHO estimates. STEPS survey data used, age range 18 - 69, conducted in 2014.
Smoking-related mortality
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 221 | 1A |
| 2021 | 329 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 66 | 1A |
| 2021 | 81 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 155 | 1A |
| 2021 | 248 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 5.87% | 1A |
| 2021 | 7.43% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 4.4% | 1A |
| 2021 | 4.02% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 6.5% | 1A |
| 2021 | 10.3% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
Product promotion
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
Regulation
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | Banned | |
| 2020 | Allowed | A |
| 2023 | Allowed | 1A B |
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
- Bhutan temporarily lifted the ban on tobacco sales from August 2020, the date of recommencement is uncertain.
- There are certain restrictions in place.
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
- There are certain restrictions in place.
Availability
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
- World Integrated Trade Solution. World Bank. Cigarettes containing tobacco imports by country in 2023. Available at: https://wits.worldbank.org/trade/comtrade/en/country/ALL/year/2023/tradeflow/Imports/partner/WLD/product/240220. Accessed: 6 December 2025.
- There are certain restrictions in place.
- An import license is required.
Regulations and restrictions
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
Tax
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-btn.pdf?sfvrsn=a7edc125_3&download=true. Accessed: 2 December 2025.
- Total taxation rate: 12.46%