Quick links to detailed datasheets for New Zealand
Data sourced: 2021.   Page updated: 2023-02-24

The sale of nicotine containing e-liquids was banned until May 2018, but these laws were rarely enforced. A court decision on 9th May 2018 made any tobacco product, including e-cigarettes and heated tobacco products, legal to import, buy & sell - subject to tobacco rules. The court case Philip Morris v Ministry of Health found all tobacco products - except chewing and dissolving types - could be lawfully sold under the Smoke-free Environments Act (1990). The ban on smoking in indoor workplaces, early childhood centres and schools currently only applies to smoking, however individual organisations can ban the use of e-cigarettes as part of their own smoke-free policies. A proposal by the Ministry of Health has been made that states that vaping, and the use of other smokeless tobacco products, will be prohibited in vehicles when children are present. This will be achieved through the Smoke-free Environments (Vaping) Amendment Bill, which will progress through Parliament later in 2019. The Bill will propose to prohibit vaping and the use of smokeless tobacco products in all legislated smoke-free areas. E-cigarettes cannot be sold to minors under 18, and must comply with rules on health information and warnings. There are restrictions on sales via vending machines, and packaging must comply with rules on packaging for tobacco products. There are also restrictions on advertising, promotion and sponsorship. The Ministry of Health now plans to consider how best to apply risk-proportionate regulation to all tobacco and vaping products.

Prevalence

Year Value Reference/Comment
2016 73.5 thousand 1A A
2020 198.8 thousand 1B
2021 316.5 thousand 1C
References:
  1. 1. Oakly et al. 2019.Prevalence of e-cigarette use from a nationally representative sample in New Zealand. Addictive Behaviours. Volume 98, November 2019, 106024. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0306460318314102?via%3Dihub 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. New Zealand Health Survey. Annual Data Explorer. Published November 2020. Data for the 2019/20 year was collected from July 2019 to March 2020. https://minhealthnz.shinyapps.io/nz-health-survey-2019-20-annual-data-explorer/_w_99e89d4e/#!/home 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. 1. Ministry of Health. 2021. Annual Data Explorer 2020/21: New Zealand Health Survey [Data File]. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2020-21-annual-data-explorer/ (Accessed: 7 December 2021). 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. The Health and Lifestyles Survey (HLS) is a biennial face-to-face in-house survey of New Zealand adults aged 15<U+202F>years or over. The HLS was completed by 3854 participants in 2016. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2016 2% 2A A
2020 5.2% 2B
2021 8.2% 2C
References:
  1. Oakly et al. 2019.Prevalence of e-cigarette use from a nationally representative sample in New Zealand. Addictive Behaviours. Volume 98, November 2019, 106024. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0306460318314102?via%3Dihub
  2. New Zealand Health Survey. Annual Data Explorer. Published November 2020. Data for the 2019/20 year was collected from July 2019 to March 2020. https://minhealthnz.shinyapps.io/nz-health-survey-2019-20-annual-data-explorer/_w_99e89d4e/#!/home
  3. Ministry of Health. 2021. Annual Data Explorer 2020/21: New Zealand Health Survey [Data File]. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2020-21-annual-data-explorer/ (Accessed: 7 December 2021).
Comments:
  1. The Health and Lifestyles Survey (HLS) is a biennial face-to-face in-house survey of New Zealand adults aged 15<U+202F>years or over. The HLS was completed by 3854 participants in 2016.
4.3%
3
2020
globe
6.2%
3
2020
globe
239.3 thousand
1
2021
6.2%
2
2021
globe
Year Value Reference/Comment
2016 17% 2A A
2021 25.2% 2B
References:
  1. Oakly et al. 2019.Prevalence of e-cigarette use from a nationally representative sample in New Zealand. Addictive Behaviours. Volume 98, November 2019, 106024. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0306460318314102?via%3Dihub
  2. Ministry of Health. 2021. Annual Data Explorer 2020/21: New Zealand Health Survey [Data File]. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2020-21-annual-data-explorer/ (Accessed: 7 December 2021).
Comments:
  1. The Health and Lifestyles Survey (HLS) is a biennial face-to-face in-house survey of New Zealand adults aged 15<U+202F>years or over. The HLS was completed by 3854 participants in 2016.
References:
  1. 1. Ministry of Health. 2021. Annual Data Explorer 2020/21: New Zealand Health Survey [Data File]. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2020-21-annual-data-explorer/ (Accessed: 7 December 2021). 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Ministry of Health. 2021. Annual Data Explorer 2020/21: New Zealand Health Survey [Data File]. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2020-21-annual-data-explorer/ (Accessed: 7 December 2021).
  3. New Zealand Health Survey. Annual Data Explorer. Published November 2020. Data for the 2019/20 year was collected from July 2019 to March 2020. https://minhealthnz.shinyapps.io/nz-health-survey-2019-20-annual-data-explorer/_w_99e89d4e/#!/home

Product promotion

Yes
A
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.

Regulation

Allowed
1
globe
Yes
1
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
globe

Regulations and restrictions

Yes
Yes
Yes: 18 years
No
No
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.