Cigarette sales halved: heated tobacco products and the Japanese experience
English
Cigarette sales halved: heated tobacco products and the Japanese experience
(2024)
Cigarette sales halved: heated tobacco products and the Japanese experience
English
In the ten years following the introduction of heated tobacco products to Japan, sales of cigarettes have fallen by 52% in Japan. This Briefing Paper explores some of the factors that have helped bring about this startling decline alongside the rapid growth of heated tobacco products.